{"id":2197,"date":"2026-06-25T10:25:02","date_gmt":"2026-06-25T08:25:02","guid":{"rendered":"https:\/\/brandbook.aralleida.cat\/marca\/"},"modified":"2026-11-02T11:13:03","modified_gmt":"2026-11-02T10:13:03","slug":"marca","status":"publish","type":"page","link":"https:\/\/brandbook.aralleida.cat\/es\/","title":{"rendered":"Marca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2197\" class=\"elementor elementor-2197 elementor-17\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b09a6c9 e-con e-atomic-element e-flexbox-base e-default-div e-de65698 \" data-id=\"b09a6c9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b09a6c9\" id=\"1\" data-e-type=\"e-flexbox\" data-id=\"b09a6c9\">\n    <div class=\"elementor-element elementor-element-11a06e1 e-con-full e-flex e-con e-parent\" data-id=\"11a06e1\" data-element_type=\"container\" data-e-type=\"container\" 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class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Sergi Prieto\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e0a7d7 e-flex e-con-boxed e-con e-parent\" data-id=\"1e0a7d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb4510b e-con e-atomic-element e-div-block-base e-default-div e-eb4510b-d03984c \" data-id=\"eb4510b\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"eb4510b\" data-e-type=\"e-div-block\" data-id=\"eb4510b\">\n    \t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base e-default-img e-1b3c897-cc33fb3\" data-interaction-id=\"1b3c897\" data-e-type=\"widget\" data-id=\"1b3c897\" id=\"39\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/aralleida_logotip_color.png\" width=\"744\" height=\"648\" srcset=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/aralleida_logotip_color.png 744w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/aralleida_logotip_color-300x261.png 300w\" alt=\"\"\/>\t\t<div class=\"elementor-element elementor-element-dc528aa e-con e-atomic-element e-div-block-base e-default-div e-dc528aa-be3d0b3 \" data-id=\"dc528aa\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"dc528aa\" data-e-type=\"e-div-block\" data-id=\"dc528aa\">\n    \t\t\t<h2 data-interaction-id=\"6323304\" class=\"e-6323304-c976a8a e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"6323304\">Libro de marca<\/h2>\n\t\t\t\t\t<h2 data-interaction-id=\"a46b423\" class=\"e-a46b423-e51c46b e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"a46b423\">brandbook<\/h2>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-1f96f3e8 e-con e-atomic-element e-flexbox-base e-default-div e-1f96f3e8-0b5ad6c \" data-id=\"1f96f3e8\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1f96f3e8\" data-e-type=\"e-flexbox\" data-id=\"1f96f3e8\">\n    \t\t<div class=\"elementor-element elementor-element-53e54a4 elementor-widget__width-inherit elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"53e54a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide 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data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/ma-prat-lleida.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e04389c e-con e-atomic-element e-div-block-base e-default-div e-e04389c-daedf58 \" data-id=\"e04389c\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"e04389c\" data-e-type=\"e-div-block\" data-id=\"e04389c\">\n    \t\t\t<h2 data-interaction-id=\"3aa49c8\" class=\"e-3aa49c8-661d2ba e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"3aa49c8\">Bienvenidos<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-387f7ee e-n-tabs-none elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-n-tabs\" data-id=\"387f7ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600,&quot;tabs_justify_horizontal_mobile&quot;:&quot;end&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"59242478\" aria-label=\"Pesta\u00f1as. Abre elementos con Intro o Espacio, ci\u00e9rralos con Escape y navega con las fechas.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-592424781\" data-tab-title-id=\"e-n-tab-title-592424781\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-592424781\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t1\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-592424782\" data-tab-title-id=\"e-n-tab-title-592424782\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-592424782\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t2\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-592424781\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-592424781\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-f03f280 e-con-full e-flex e-con e-child\" data-id=\"f03f280\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c54e699 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"c54e699\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En las siguientes p\u00e1ginas presentamos el libro de la marca Ara Lleida, que es mucho m\u00e1s que un documento. Es el lugar donde una marca, Ara Lleida, toma conciencia de s\u00ed misma y muestra su prop\u00f3sito hacia el turismo y nuestro territorio, el Pirineo y las Tierras de Lleida. <\/p><p>Porque no cabe duda de que el turismo es una de las actividades que aporta riqueza, genera puestos de trabajo, impulsa la innovaci\u00f3n y el emprendimiento, fomenta la inversi\u00f3n en la mejora de infraestructuras y diversifica la econom\u00eda para hacerla m\u00e1s resiliente.<\/p><p>Pero tambi\u00e9n puede convertirse en una actividad extractora que aporte masificaci\u00f3n, p\u00e9rdida de biodiversidad, erosi\u00f3n de la cultura local y p\u00e9rdida de identidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-592424782\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-592424782\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-9160e74 e-con-full e-flex e-con e-child\" data-id=\"9160e74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e631 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6e8e631\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>De ah\u00ed que el Patronato tenga la firme voluntad de velar por un turismo sostenible y regenerador, en el que el residente est\u00e9 siempre en el centro, y el turismo sea una herramienta para ayudar a preservar nuestra identidad, potenciar la econom\u00eda local y proteger nuestro entorno natural.<\/p><p><strong>Proteger, conservar y devolver.<\/strong><\/p><p>Cuidar todo esto es el objetivo de la marca Ara Lleida. Una marca que sirve para potenciar el turismo que queremos: un turismo que fomente la econom\u00eda local y que cuide nuestro territorio, nuestra cultura y, en definitiva, nuestras personas. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c070b e-n-tabs-none elementor-hidden-desktop elementor-hidden-tablet elementor-invisible elementor-widget elementor-widget-n-tabs\" data-id=\"74c070b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600,&quot;tabs_justify_horizontal_mobile&quot;:&quot;end&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"122423051\" aria-label=\"Pesta\u00f1as. Abre elementos con Intro o Espacio, ci\u00e9rralos con Escape y navega con las fechas.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1224230511\" data-tab-title-id=\"e-n-tab-title-1224230511\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1224230511\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t1\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1224230512\" data-tab-title-id=\"e-n-tab-title-1224230512\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1224230512\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t2\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1224230513\" data-tab-title-id=\"e-n-tab-title-1224230513\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1224230513\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t3\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1224230511\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1224230511\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-0802bba e-con-full e-flex e-con e-child\" data-id=\"0802bba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29ffee9 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"29ffee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En las siguientes p\u00e1ginas presentamos el libro de la marca Ara Lleida, que es mucho m\u00e1s que un documento. Es el lugar donde una marca, Ara Lleida, toma conciencia de s\u00ed misma y muestra su prop\u00f3sito hacia el turismo y nuestro territorio, el Pirineo y las Tierras de Lleida. <\/p><p>Porque no cabe duda de que el turismo es una de las actividades que aporta riqueza, genera puestos de trabajo, impulsa la innovaci\u00f3n y el emprendimiento, fomenta la inversi\u00f3n en la mejora de infraestructuras y diversifica la econom\u00eda para hacerla m\u00e1s resiliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1224230512\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1224230512\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-f1837aa e-con-full e-flex e-con e-child\" data-id=\"f1837aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76c6e86 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"76c6e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pero tambi\u00e9n puede convertirse en una actividad extractora que aporte masificaci\u00f3n, p\u00e9rdida de biodiversidad, erosi\u00f3n de la cultura local y p\u00e9rdida de identidad.<\/p><p>De ah\u00ed que el Patronato tenga la firme voluntad de velar por un turismo sostenible y regenerador, en el que el residente est\u00e9 siempre en el centro, y el turismo sea una herramienta para ayudar a preservar nuestra identidad, potenciar la econom\u00eda local y proteger nuestro entorno natural.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1224230513\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1224230513\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-1ac5a5d e-con-full e-flex e-con e-child\" data-id=\"1ac5a5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5793223 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5793223\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Proteger, conservar y devolver.<\/strong><\/p><p>Cuidar todo esto es el objetivo de la marca Ara Lleida. Una marca que sirve para potenciar el turismo que queremos: un turismo que fomente la econom\u00eda local y que cuide nuestro territorio, nuestra cultura y, en definitiva, nuestras personas. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-fd79d92 e-con e-atomic-element e-flexbox-base e-default-div e-fd79d92-98eec3e \" data-id=\"fd79d92\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"fd79d92\" id=\"3\" data-e-type=\"e-flexbox\" data-id=\"fd79d92\">\n    <div class=\"elementor-element elementor-element-a35ec8b e-con e-atomic-element e-div-block-base e-default-div e-a35ec8b-f0554e8 \" data-id=\"a35ec8b\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"a35ec8b\" data-e-type=\"e-div-block\" data-id=\"a35ec8b\">\n    \t\t<div class=\"elementor-element elementor-element-38b27df e-n-tabs-none elementor-widget elementor-widget-n-tabs\" data-id=\"38b27df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal_mobile&quot;:&quot;center&quot;,&quot;horizontal_scroll_mobile&quot;:&quot;disable&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"59451359\" aria-label=\"Pesta\u00f1as. 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27.8203L4.71761 29.0758C4.01731 29.7761 3.90448 30.7934 4.46328 31.3522C5.02209 31.911 6.04478 31.8 6.74149 31.0997L7.99522 29.8478C8.69552 29.1475 8.80836 28.1266 8.24955 27.566C7.69075 27.0054 6.66806 27.1236 5.97134 27.8203ZM6.74328 4.7194C6.04478 4.0191 5.02209 3.90448 4.46328 4.46328C3.90448 5.02209 4.0191 6.04478 4.71582 6.74507L5.96955 7.99701C6.66985 8.69731 7.68895 8.81194 8.24776 8.25313C8.80657 7.69433 8.69373 6.67164 7.99522 5.97313L6.74328 4.7194ZM27.8221 29.8495L29.0758 31.1015C29.7761 31.8018 30.7952 31.9128 31.354 31.3576C31.9128 30.7988 31.8 29.7761 31.0997 29.0776L29.8478 27.8257C29.1475 27.1254 28.1266 27.0107 27.566 27.5695C27.0054 28.1284 27.1218 29.1493 27.8221 29.8495Z\" fill=\"white\"><\/path><\/svg>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-594513592\" data-tab-title-id=\"e-n-tab-title-594513592\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" 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data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<section class=\"elementor-element elementor-element-510f0fe e-con e-atomic-element e-flexbox-base e-default-section e-510f0fe-4a0700c \" data-id=\"510f0fe\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"510f0fe\" data-e-type=\"e-flexbox\" data-id=\"510f0fe\">\n    <div class=\"elementor-element elementor-element-cf0a3c1 e-con e-atomic-element e-div-block-base e-default-div e-cf0a3c1-9ffa94f \" data-id=\"cf0a3c1\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"cf0a3c1\" data-e-type=\"e-div-block\" data-id=\"cf0a3c1\">\n    \t\t\t<h2 data-interaction-id=\"47cca1b\" class=\"e-47cca1b-b214b26 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"47cca1b\">Objetivo del libro de marca<\/h2>\n\t\t\t\t\t<p class=\"e-f987acf-910dc12 e-paragraph-base e-default-p\" data-interaction-id=\"f987acf\" data-e-type=\"widget\" data-id=\"f987acf\">Este libro de marca es el alma visible de la marca Ara Lleida. Es el hilo que une cada gesto, cada palabra y cada imagen para que todos los que trabajan con la marca sepan c\u00f3mo transmitir su esp\u00edritu aut\u00e9ntico. <br><br>No solo busca la consistencia, sino tambi\u00e9n transmitir la emoci\u00f3n y la conexi\u00f3n, transformando la estrategia en experiencias que inspiran confianza y admiraci\u00f3n.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-f0483d7 e-con e-atomic-element e-div-block-base e-default-div e-f0483d7-0cc1225 \" data-id=\"f0483d7\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"f0483d7\" data-e-type=\"e-div-block\" data-id=\"f0483d7\">\n    \t\t\t<p class=\"e-ea7b53d-0c221ae e-paragraph-base e-default-p\" data-interaction-id=\"ea7b53d\" data-e-type=\"widget\" data-id=\"ea7b53d\">Este libro de marca quiere ser un faro: ilumina el camino para quienes construyen la marca, recordando qu\u00e9 la hace \u00fanica y por qu\u00e9 merece ser reconocida y querida.<\/p>\n\t\t\n<\/div>\n\n<\/section>\n<div class=\"elementor-element elementor-element-26e591d e-con-full e-flex e-con e-child\" data-id=\"26e591d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-966f9ce elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"966f9ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Dossier P&amp;M\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-594513592\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-594513592\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-e9fdd6d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e9fdd6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t<section class=\"elementor-element elementor-element-179ed27 e-con e-atomic-element e-flexbox-base e-default-section e-179ed27-270662c \" data-id=\"179ed27\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"179ed27\" data-e-type=\"e-flexbox\" data-id=\"179ed27\">\n    <div class=\"elementor-element elementor-element-d4541b5 e-con e-atomic-element e-div-block-base e-default-div e-d4541b5-8a0c350 \" data-id=\"d4541b5\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"d4541b5\" data-e-type=\"e-div-block\" data-id=\"d4541b5\">\n    \t\t\t<h2 data-interaction-id=\"e9154d5\" class=\"e-e9154d5-c0f05cd e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"e9154d5\">Objetivo del libro de marca<\/h2>\n\t\t\t\t\t<p class=\"e-4afa39b-9dd4c18 e-paragraph-base e-default-p\" data-interaction-id=\"4afa39b\" data-e-type=\"widget\" data-id=\"4afa39b\">Este libro de marca es el alma visible de la marca Ara Lleida. Es el hilo que une cada gesto, cada palabra y cada imagen para que todos los que trabajan con la marca sepan c\u00f3mo transmitir su esp\u00edritu aut\u00e9ntico. <br><br>No solo busca la consistencia, sino tambi\u00e9n transmitir la emoci\u00f3n y la conexi\u00f3n, transformando la estrategia en experiencias que inspiran confianza y admiraci\u00f3n.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-610545f e-con e-atomic-element e-div-block-base e-default-div e-610545f-2daa435 \" data-id=\"610545f\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"610545f\" data-e-type=\"e-div-block\" data-id=\"610545f\">\n    \t\t\t<p class=\"e-0253f5a-67c0c4c e-paragraph-base e-default-p\" data-interaction-id=\"0253f5a\" data-e-type=\"widget\" data-id=\"0253f5a\">Este libro de marca quiere ser un faro: ilumina el camino para quienes construyen la marca, recordando qu\u00e9 la hace \u00fanica y por qu\u00e9 merece ser reconocida y querida.<\/p>\n\t\t\n<\/div>\n\n<\/section>\n<div class=\"elementor-element elementor-element-cca29fa e-con-full e-flex e-con e-child\" data-id=\"cca29fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5d932 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"8d5d932\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Dossier P&amp;M\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-11f3cdf e-con e-atomic-element e-flexbox-base e-default-div e-11f3cdf-a5010de \" data-id=\"11f3cdf\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"11f3cdf\" data-e-type=\"e-flexbox\" data-id=\"11f3cdf\">\n    \t\t<div class=\"elementor-element elementor-element-22f101b elementor-widget__width-inherit elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"22f101b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;7bcf6a2&quot;},{&quot;slide_title&quot;:&quot;Slide #2&quot;,&quot;_id&quot;:&quot;b56e91c&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;speed&quot;:800,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;yes&quot;}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Introducci\u00f3\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d5de15 e-con-full e-flex e-con e-child\" data-id=\"9d5de15\" data-element_type=\"container\" data-e-type=\"container\" id=\"4\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/brandbook.aralleida.cat\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/oleoturisme-mans-2.mp4&quot;}\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-727f3af e-con e-atomic-element e-flexbox-base e-default-div e-727f3af-28a330f \" data-id=\"727f3af\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"727f3af\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"727f3af\">\n    <div class=\"elementor-element elementor-element-22ff63d e-con e-atomic-element e-div-block-base e-default-div e-22ff63d-516da48 \" data-id=\"22ff63d\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"22ff63d\" data-e-type=\"e-div-block\" data-id=\"22ff63d\">\n    \t\t<div class=\"elementor-element elementor-element-433623c elementor-widget elementor-widget-n-accordion\" data-id=\"433623c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7040\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7040\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Estrategia del Patronato <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7040\" class=\"elementor-element elementor-element-2f00880 e-con-full e-flex e-con e-child\" data-id=\"2f00880\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0af6ac8 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"0af6ac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-video\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tV\u00eddeo \u00a9 Prop\u00f3sito del Patronat\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6be668e e-con e-atomic-element e-div-block-base e-default-div e-6be668e-d26a66e \" data-id=\"6be668e\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6be668e\" data-e-type=\"e-div-block\" data-id=\"6be668e\">\n    \t\t<div class=\"elementor-element elementor-element-060a087 elementor-hidden-desktop elementor-hidden-tablet elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"060a087\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/oleoturisme-mans-2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\" poster=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/aralleida-benvinguts.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"1de367c\" class=\"e-1de367c-3317052 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"1de367c\">Un turismo sostenible y regenerativo<\/h2>\n\t\t\t\t\t<p class=\"e-2a14e70-ce2bcf8 e-paragraph-base e-default-p\" data-interaction-id=\"2a14e70\" data-e-type=\"widget\" data-id=\"2a14e70\">Apostamos por un modelo de gesti\u00f3n sostenible y regenerativo del turismo, que favorezca la competitividad y el desarrollo del Pirineo y de las Tierras de Lleida.<br \/><br \/>Se basa en una voluntad f\u00e9rrea y ambiciosa, pero en criterios muy simples.<br \/><br \/>Queremos ser un destino de calidad e innovador, pero siempre velando por la preservaci\u00f3n y la mejora de nuestra biodiversidad y por la calidad de vida del residente.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59a237a e-con-full e-flex e-con e-child\" data-id=\"59a237a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.4,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-a21544d e-con e-atomic-element e-flexbox-base e-default-div e-a21544d-4d0f385 \" data-id=\"a21544d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a21544d\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"a21544d\">\n    <div class=\"elementor-element elementor-element-5a46c9e e-con e-atomic-element e-div-block-base e-default-div e-5a46c9e-8b1013e \" data-id=\"5a46c9e\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"5a46c9e\" data-e-type=\"e-div-block\" data-id=\"5a46c9e\">\n    \t\t<div class=\"elementor-element elementor-element-d22e249 elementor-widget elementor-widget-n-accordion\" data-id=\"d22e249\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2200\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2200\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Estrategia <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2200\" class=\"elementor-element elementor-element-6e6e4fe e-con-full e-flex e-con e-child\" data-id=\"6e6e4fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62ece18 e-con-full e-flex e-con e-parent\" data-id=\"62ece18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-041b91f e-transform elementor-invisible elementor-widget elementor-widget-background_music\" data-id=\"041b91f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"estrategia\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"background_music.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bme-audio-widget remember-position\">  <button class=\"bme-play-pause-btn\">    <svg class=\"bme-play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">      <path d=\"M8 5v14l11-7L8 5z\" fill=\"currentColor\"\/>    <\/svg>    <svg class=\"bme-pause-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display:none;\">      <path d=\"M6 19h4V5H6v14zm8-14v14h4V5h-4z\" fill=\"currentColor\"\/>    <\/svg>  <\/button><\/div><audio id=\"bme-bg-music\" loop class=\"bme-audio-element\">  <source src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/09\/nit-grills-observatori.wav\" type=\"audio\/mp3\">  Your browser does not support HTML5 audio.<\/audio>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64aeac8 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"64aeac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Oriol Clavera\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-926704a e-con e-atomic-element e-div-block-base e-default-div e-926704a-43e27da \" data-id=\"926704a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"926704a\" data-e-type=\"e-div-block\" data-id=\"926704a\">\n    \t\t\t<h2 data-interaction-id=\"9600ba7\" class=\"e-9600ba7-c1cf6ee e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"9600ba7\">Nuestra visi\u00f3n<\/h2>\n\t\t\t\t\t<p class=\"e-db6b557-28eaa5f e-paragraph-base e-default-p\" data-interaction-id=\"db6b557\" data-e-type=\"widget\" data-id=\"db6b557\">La visi\u00f3n de la sostenibilidad tiene que ver con el fomento del turismo que todos deseamos: un turismo que respete el medio natural, que proteja nuestra identidad y que potencie la econom\u00eda local, de modo que mejore la calidad de vida de las personas que viven en las tierras leridanas.<br \/><br \/>Fomentarla es trabajar por la preservaci\u00f3n de los distintos modelos de vida de nuestro territorio y una herramienta para fomentar el progreso, evitar la despoblaci\u00f3n y mirar al futuro con ilusi\u00f3n.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"74ecfc7\" class=\"e-74ecfc7-ef62221 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"74ecfc7\">Mirar al futuro con ilusi\u00f3n<\/h2>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-3ddcd47 e-con e-atomic-element e-div-block-base e-default-div e-3ddcd47-e48bef7 \" data-id=\"3ddcd47\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"3ddcd47\" data-e-type=\"e-div-block\" data-id=\"3ddcd47\">\n    \t\t<div class=\"elementor-element elementor-element-4aa7e97 elementor-widget elementor-widget-image\" data-id=\"4aa7e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"90\" height=\"150\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/arrow-down.gif\" class=\"attachment-full size-full wp-image-2160\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Siguiente\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-4bee51bd e-con e-atomic-element e-flexbox-base e-default-div e-4bee51bd-58cb90a \" data-id=\"4bee51bd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4bee51bd\" id=\"5\" data-e-type=\"e-flexbox\" data-id=\"4bee51bd\">\n    <div class=\"elementor-element elementor-element-c3e4f7d e-con-full e-flex e-con e-child\" data-id=\"c3e4f7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b828e5d e-con e-atomic-element e-div-block-base e-default-div e-b828e5d-251fda3 \" data-id=\"b828e5d\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"b828e5d\" data-e-type=\"e-div-block\" data-id=\"b828e5d\">\n    \t\t<div class=\"elementor-element elementor-element-3f0ee0a elementor-widget elementor-widget-n-accordion\" data-id=\"3f0ee0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6610\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6610\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Historia de nuestra marca <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6610\" class=\"elementor-element elementor-element-454cdf8 e-con-full e-flex e-con e-child\" data-id=\"454cdf8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a7e09 elementor-absolute elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-background_music\" data-id=\"c8a7e09\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"historia\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"background_music.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bme-audio-widget remember-position\">  <button class=\"bme-play-pause-btn\">    <svg class=\"bme-play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">      <path d=\"M8 5v14l11-7L8 5z\" fill=\"currentColor\"\/>    <\/svg>    <svg class=\"bme-pause-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display:none;\">      <path d=\"M6 19h4V5H6v14zm8-14v14h4V5h-4z\" fill=\"currentColor\"\/>    <\/svg>  <\/button><\/div><audio id=\"bme-bg-music\" loop class=\"bme-audio-element\">  <source src=\"\" type=\"audio\/mp3\">  Your browser does not support HTML5 audio.<\/audio>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0758b3 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"a0758b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Dossier P&amp;M\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-fcf937f e-con-full e-flex e-con e-child\" data-id=\"fcf937f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b3dda7 e-con-full e-flex e-con e-child\" data-id=\"2b3dda7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"30e5660\" class=\"e-30e5660-01cd976 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"30e5660\"><em>''Ara Lleida fue el grito de todo un pueblo que reivindicaba su sitio en el mundo, su futuro y su progreso.''<\/em><\/h2>\n\t\t\t\t\t<p class=\"e-5833ee1-7e05073 e-paragraph-base e-default-p\" data-interaction-id=\"5833ee1\" data-e-type=\"widget\" data-id=\"5833ee1\">Juli Alegre. 30 a\u00f1os en el Patronat de Turisme, Diputaci\u00f3 de Lleida<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75189a2 e-con-full e-flex e-con e-child\" data-id=\"75189a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1229eb0 elementor-widget elementor-widget-n-accordion\" data-id=\"1229eb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:600,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1900\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1900\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Con\u00f3cela <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1900\" class=\"elementor-element elementor-element-2b3182d e-con-full e-flex e-con e-child\" data-id=\"2b3182d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d236b e-n-tabs-none elementor-widget elementor-widget-n-tabs\" data-id=\"e4d236b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll_mobile&quot;:&quot;disable&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"239936363\" aria-label=\"Pesta\u00f1as. Abre elementos con Intro o Espacio, ci\u00e9rralos con Escape y navega con las fechas.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2399363631\" data-tab-title-id=\"e-n-tab-title-2399363631\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2399363631\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t1\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2399363632\" data-tab-title-id=\"e-n-tab-title-2399363632\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2399363632\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t2\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2399363633\" data-tab-title-id=\"e-n-tab-title-2399363633\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2399363633\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t3\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div role=\"region tabpanel\" aria-labelledby=\"e-n-accordion-item-1900 e-n-tab-title-2399363631\" id=\"e-n-tab-content-2399363631\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-e47b0e9 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"e47b0e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t<h2 data-interaction-id=\"894a0ca\" class=\"e-894a0ca-15468cf e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"894a0ca\">La historia de nuestra marca no es una historia cualquiera<\/h2>\n\t\t\t\t\t<p class=\"e-fcd3af8-c6eb3e5 e-paragraph-base e-default-p\" data-interaction-id=\"fcd3af8\" data-e-type=\"widget\" data-id=\"fcd3af8\">M\u2019agrada sempre recordar com va ser el naixement de l\u2019Ara Lleida fa m\u00e9s de 35 anys, quan jo treballava com a t\u00e8cnic de turisme a la Diputaci\u00f3. Era la d\u00e8cada de principis dels anys noranta, quan Catalunya es va obrir al m\u00f3n amb la promoci\u00f3 que van representar els Jocs Ol\u00edmpics. <br><br>En un momento de una inversi\u00f3n muy centralizada que pod\u00eda dejar atr\u00e1s nuestras ambiciones y nuestro progreso, Ara Lleida surgi\u00f3 de forma espont\u00e1nea en nuestra sociedad como una reivindicaci\u00f3n muy firme y orgullosa de la propia demarcaci\u00f3n.<\/p>\n\t\t\t\t<\/div>\n\t\t<div role=\"region tabpanel\" aria-labelledby=\"e-n-accordion-item-1900 e-n-tab-title-2399363632\" id=\"e-n-tab-content-2399363632\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-908ff14 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"908ff14\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t<p class=\"e-c2510ea-dc616fb e-paragraph-base e-default-p\" data-interaction-id=\"c2510ea\" data-e-type=\"widget\" data-id=\"c2510ea\">Fue un lema de levantamiento de todo un sector y un territorio unido frente a una visi\u00f3n que valoraba y fomentaba el turismo de sol y playa en contra del turismo de monta\u00f1a e interior. Ara Lleida fue el grito impresionante de todo un pueblo que reivindicaba su sitio en el mundo, su futuro y su progreso. Ahora nos tocaba a nosotros y no quer\u00edamos ser olvidados.  <br><br>Ara Lleida sirvi\u00f3 para sacar a Lleida del anonimato y convertirla, con el tiempo, en un destino l\u00edder en turismo de interior. Un concepto activista que mostraba la actitud de todo un pueblo. <br><br>Y hoy, despu\u00e9s de 35 a\u00f1os de desarrollo del turismo a nivel global, creo que nuestra marca es m\u00e1s actual que nunca, porque Ara (\u2018ahora\u2019) es nuestro progreso. Ara es nuestra identidad. Ara es tambi\u00e9n nuestro territorio y Ara es nuestra forma de vivir.  <\/p>\n\t\t\t\t<\/div>\n\t\t<div role=\"region tabpanel\" aria-labelledby=\"e-n-accordion-item-1900 e-n-tab-title-2399363633\" id=\"e-n-tab-content-2399363633\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-13a0eaa e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"13a0eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t<p class=\"e-fb1d2ab-ef6675a e-paragraph-base e-default-p\" data-interaction-id=\"fb1d2ab\" data-e-type=\"widget\" data-id=\"fb1d2ab\">Ara es la lucha por el turismo que queremos. Un turismo que no solo cuide nuestro territorio, sino que tambi\u00e9n respete y cuide a nuestras personas. Una marca, un sector y una sociedad que reivindica un turismo m\u00e1s consciente, m\u00e1s sostenible y regenerativo, poniendo siempre al residente en el centro.  <br><br>Yo mismo, desde el Patronat de Turisme que dirijo, y todas las personas que formamos parte de \u00e9l nos levantamos cada d\u00eda con una motivaci\u00f3n muy y muy especial: hacer de Lleida el mejor sitio para vivir, ahora y en el futuro.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"ed85e79\" class=\"e-ed85e79-9a40fa1 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"ed85e79\">\u201cAra es la lucha por el turismo que queremos\u201d<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-df9122a e-con-full proposit-video e-flex e-con e-parent\" data-id=\"df9122a\" data-element_type=\"container\" data-e-type=\"container\" id=\"6\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9e33add e-con e-atomic-element e-div-block-base e-default-div e-9e33add-4399dde \" data-id=\"9e33add\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"9e33add\" data-e-type=\"e-div-block\" data-id=\"9e33add\">\n    \t\t<div class=\"elementor-element elementor-element-c93f320 elementor-widget elementor-widget-n-accordion\" data-id=\"c93f320\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2110\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2110\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Prop\u00f3sito <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2110\" class=\"elementor-element elementor-element-428359a e-con-full e-flex e-con e-child\" data-id=\"428359a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d801850 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"d801850\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-video\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tV\u00eddeo \u00a9 Prop\u00f3sito del Patronat\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-9fe84c7 e-con-full e-flex e-con e-child\" data-id=\"9fe84c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b09236f e-con-full e-flex e-con e-child\" data-id=\"b09236f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<p class=\"e-1831793-c2b6880 e-paragraph-base e-default-p\" data-interaction-id=\"1831793\" data-e-type=\"widget\" data-id=\"1831793\">Nuestro prop\u00f3sito como organismo,<br \/>nuestra raz\u00f3n de ser<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"ba560d7\" class=\"e-ba560d7-b5058b0 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"ba560d7\">\u201cHacer de Lleida el mejor sitio para vivir ahora y en el futuro.\u201d<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f39ce elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"39f39ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.youtube.com\/watch?v=qVbIwdO4HsY&#038;t=1s\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver el Prop\u00f3sito del Patronato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6cdaeb e-con-full e-flex e-con e-child\" data-id=\"f6cdaeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47f5c8f elementor-widget elementor-widget-n-accordion\" data-id=\"47f5c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:600,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7540\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7540\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Ver el Prop\u00f3sito del Patronato <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7540\" class=\"elementor-element elementor-element-08439f6 e-con-full e-flex e-con e-child\" data-id=\"08439f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a19260 elementor-widget elementor-widget-video\" data-id=\"2a19260\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=qVbIwdO4HsY&amp;t=1s&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/brandbook.aralleida.cat\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/retall-patronat-lleida-lloc-per-viure-2.jpg&quot;,&quot;id&quot;:861,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/retall-patronat-lleida-lloc-per-viure-2.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Reproducir v\u00eddeo\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-play\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-daa1b90 e-con e-atomic-element e-div-block-base e-default-div e-daa1b90-a2463dd \" data-id=\"daa1b90\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"daa1b90\" data-e-type=\"e-div-block\" data-id=\"daa1b90\">\n    \t\t<div class=\"elementor-element elementor-element-81b988b elementor-widget elementor-widget-n-accordion\" data-id=\"81b988b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1360\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1360\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\">  <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1360\" class=\"elementor-element elementor-element-22af309 e-con-full e-flex e-con e-child\" data-id=\"22af309\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0563e36 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"0563e36\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-video\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tV\u00eddeo \u00a9 Prop\u00f3sito del Patronat\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ffab24 e-con e-atomic-element e-flexbox-base e-default-div e-1ffab24-1a80d5b \" data-id=\"1ffab24\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1ffab24\" id=\"7\" data-e-type=\"e-flexbox\" data-id=\"1ffab24\">\n    \t\t<div class=\"elementor-element elementor-element-2aa4088 elementor-widget__width-inherit elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"2aa4088\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;7bcf6a2&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;b04af5b&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;6a76da7&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;speed&quot;:800,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;yes&quot;}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Introducci\u00f3\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f20ce14 e-con-full e-flex e-con e-child\" data-id=\"f20ce14\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-da70e7a e-con e-atomic-element e-flexbox-base e-default-div e-da70e7a-6318851 \" data-id=\"da70e7a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"da70e7a\" data-e-type=\"e-flexbox\" data-id=\"da70e7a\">\n    <div class=\"elementor-element elementor-element-cf1addc e-con e-atomic-element e-div-block-base e-default-div e-cf1addc-30c6d47 \" data-id=\"cf1addc\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"cf1addc\" data-e-type=\"e-div-block\" data-id=\"cf1addc\">\n    \t\t<div class=\"elementor-element elementor-element-3066098 elementor-widget elementor-widget-n-accordion\" data-id=\"3066098\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5070\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5070\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Ejes de Comunicaci\u00f3n <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5070\" class=\"elementor-element elementor-element-b1f92f5 e-con-full e-flex e-con e-child\" data-id=\"b1f92f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142a564 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"142a564\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Francesc Tur\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5673aab e-con e-atomic-element e-div-block-base e-default-div e-5673aab-42f8ad8 \" data-id=\"5673aab\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"5673aab\" data-e-type=\"e-div-block\" data-id=\"5673aab\">\n    \t\t\t<p class=\"e-0f387ea-aa16522 e-paragraph-base e-default-p\" data-interaction-id=\"0f387ea\" data-e-type=\"widget\" data-id=\"0f387ea\">La marca Ara Lleida se construye a partir de dos grandes ideas. Son los grandes universos en los que la marca se mueve. Tienen que ver con la necesidad de repensar el modelo de turismo que queremos, un turismo consciente, responsable y regenerativo del entorno; un turismo que cuida el territorio, la identidad y la cultura, fomentando el progreso econ\u00f3mico y las iniciativas locales.  <\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"34dc4f0\" class=\"e-34dc4f0-2b9062b e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"34dc4f0\">Naturaleza que te cuida<\/h2>\n\t\t\t\t\t<p class=\"e-cf1509d-939b4e0 e-paragraph-base e-default-p\" data-interaction-id=\"cf1509d\" data-e-type=\"widget\" data-id=\"cf1509d\">La reconexi\u00f3n con uno mismo a trav\u00e9s de la naturaleza.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"d6fe0a3\" class=\"e-d6fe0a3-0708f5a e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"d6fe0a3\">Vidas singulares<\/h2>\n\t\t\t\t\t<p class=\"e-59c0a08-5dd559e e-paragraph-base e-default-p\" data-interaction-id=\"59c0a08\" data-e-type=\"widget\" data-id=\"59c0a08\">Un turismo que pone en el centro la identidad y la cultura del residente.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d45fe7 e-con-full e-flex e-con e-child\" data-id=\"0d45fe7\" data-element_type=\"container\" data-e-type=\"container\" id=\"7.2\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/brandbook.aralleida.cat\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/la_floracio_retall_s.mp4&quot;}\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-1de6fc1 e-con e-atomic-element e-flexbox-base e-default-div e-1de6fc1-ff95835 \" data-id=\"1de6fc1\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1de6fc1\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"1de6fc1\">\n    <div class=\"elementor-element elementor-element-44a5c28 e-con e-atomic-element e-div-block-base e-default-div e-44a5c28-2df32e4 \" data-id=\"44a5c28\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"44a5c28\" data-e-type=\"e-div-block\" data-id=\"44a5c28\">\n    \t\t<div class=\"elementor-element elementor-element-067e8ee elementor-widget elementor-widget-n-accordion\" data-id=\"067e8ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6800\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6800\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Ejes de Comunicaci\u00f3n <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6800\" class=\"elementor-element elementor-element-656d78a e-con-full e-flex e-con e-child\" data-id=\"656d78a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7523368 elementor-absolute elementor-invisible elementor-widget elementor-widget-background_music\" data-id=\"7523368\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"floracio\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"background_music.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bme-audio-widget remember-position\">  <button class=\"bme-play-pause-btn\">    <svg class=\"bme-play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">      <path d=\"M8 5v14l11-7L8 5z\" fill=\"currentColor\"\/>    <\/svg>    <svg class=\"bme-pause-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display:none;\">      <path d=\"M6 19h4V5H6v14zm8-14v14h4V5h-4z\" fill=\"currentColor\"\/>    <\/svg>  <\/button><\/div><audio id=\"bme-bg-music\" loop class=\"bme-audio-element\">  <source src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/10\/floracio-abelles-2.wav\" type=\"audio\/mp3\">  Your browser does not support HTML5 audio.<\/audio>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7d5889 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"d7d5889\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-video\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tV\u00eddeo \u00a9 La Floraci\u00f3\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5247f69 e-con e-atomic-element e-div-block-base e-default-div e-5247f69-dc4e547 \" data-id=\"5247f69\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"5247f69\" data-e-type=\"e-div-block\" data-id=\"5247f69\">\n    \t\t<div class=\"elementor-element elementor-element-79fbf34 elementor-hidden-desktop elementor-hidden-tablet elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"79fbf34\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/la_floracio_retall_s.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlsList=\"nodownload\" poster=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/la_floracio.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"da74c15\" class=\"e-da74c15-6267ac0 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"da74c15\">Naturaleza que<br \/>te cuida<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-e852cdc elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e852cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cada vez m\u00e1s descubrimos el poder sanador de la naturaleza y de conexi\u00f3n con uno mismo. La importancia de estar en contacto con la naturaleza para cuidar nuestro bienestar y nuestro equilibrio emocional. <\/p><p>Cada vez somos m\u00e1s conscientes de la importancia de desconectar. Somos m\u00e1s capaces de gozar de los momentos de silencio, de las peque\u00f1as cosas buenas y sencillas o de la introspecci\u00f3n que nos da el silencio. <\/p><p>Destacamos la calidad de vida de los peque\u00f1os instantes de felicidad, y valoramos la posibilidad de hacer las cosas m\u00e1s despacio para disfrutar mejor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ba67c e-n-tabs-none elementor-hidden-desktop elementor-hidden-tablet elementor-invisible elementor-widget elementor-widget-n-tabs\" data-id=\"c1ba67c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600,&quot;tabs_justify_horizontal_mobile&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"203138684\" aria-label=\"Pesta\u00f1as. Abre elementos con Intro o Espacio, ci\u00e9rralos con Escape y navega con las fechas.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2031386841\" data-tab-title-id=\"e-n-tab-title-2031386841\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2031386841\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t1\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2031386842\" data-tab-title-id=\"e-n-tab-title-2031386842\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2031386842\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t2\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2031386841\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2031386841\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-5b12835 e-con-full e-flex e-con e-child\" data-id=\"5b12835\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fabd9c1 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fabd9c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cada vez m\u00e1s descubrimos el poder sanador de la naturaleza y de conexi\u00f3n con uno mismo. La importancia de estar en contacto con la naturaleza para cuidar nuestro bienestar y nuestro equilibrio emocional. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2031386842\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2031386842\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-eafc1c6 e-con-full e-flex e-con e-child\" data-id=\"eafc1c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fae2751 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fae2751\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cada vez somos m\u00e1s conscientes de la importancia de desconectar. Somos m\u00e1s capaces de gozar de los momentos de silencio, de las peque\u00f1as cosas buenas y sencillas o de la introspecci\u00f3n que nos da el silencio. <\/p><p>Destacamos la calidad de vida de los peque\u00f1os instantes de felicidad, y valoramos la posibilidad de hacer las cosas m\u00e1s despacio para disfrutar mejor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35a758b e-con-full e-flex e-con e-child\" data-id=\"35a758b\" data-element_type=\"container\" data-e-type=\"container\" id=\"7.3\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/brandbook.aralleida.cat\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/pastor-muntanya-s.mp4&quot;}\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-bd69030 e-con e-atomic-element e-flexbox-base e-default-div e-bd69030-d94fb59 \" data-id=\"bd69030\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"bd69030\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"bd69030\">\n    <div class=\"elementor-element elementor-element-00ccacf e-con e-atomic-element e-div-block-base e-default-div e-00ccacf-5ce2658 \" data-id=\"00ccacf\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"00ccacf\" data-e-type=\"e-div-block\" data-id=\"00ccacf\">\n    \t\t<div class=\"elementor-element elementor-element-4617f7f elementor-widget elementor-widget-n-accordion\" data-id=\"4617f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7340\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7340\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Ejes de Comunicaci\u00f3n <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7340\" class=\"elementor-element elementor-element-573822a e-con-full e-flex e-con e-child\" data-id=\"573822a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d82ca elementor-absolute elementor-invisible elementor-widget elementor-widget-background_music\" data-id=\"95d82ca\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"vides\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"background_music.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bme-audio-widget remember-position\">  <button class=\"bme-play-pause-btn\">    <svg class=\"bme-play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">      <path d=\"M8 5v14l11-7L8 5z\" fill=\"currentColor\"\/>    <\/svg>    <svg class=\"bme-pause-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display:none;\">      <path d=\"M6 19h4V5H6v14zm8-14v14h4V5h-4z\" fill=\"currentColor\"\/>    <\/svg>  <\/button><\/div><audio id=\"bme-bg-music\" loop class=\"bme-audio-element\">  <source src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/10\/pastor-ovelles.wav\" type=\"audio\/mp3\">  Your browser does not support HTML5 audio.<\/audio>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81ce863 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"81ce863\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-video\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tV\u00eddeo \u00a9 Prop\u00f3sito del Patronat\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-48a8777 e-con e-atomic-element e-div-block-base e-default-div e-48a8777-3fe46c3 \" data-id=\"48a8777\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"48a8777\" data-e-type=\"e-div-block\" data-id=\"48a8777\">\n    \t\t<div class=\"elementor-element elementor-element-f574944 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-video\" data-id=\"f574944\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/pastor-muntanya-s.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlsList=\"nodownload\" poster=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/pastor_lleida.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"8494c42\" class=\"e-8494c42-a247ea9 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"8494c42\">Vidas singulares<\/h2>\n\t\t\t\t\t<p class=\"e-74f43c6-88cef8a e-paragraph-base e-default-p\" data-interaction-id=\"74f43c6\" data-e-type=\"widget\" data-id=\"74f43c6\">Lleida es la tierra de los leridanos.<br><br>Un pa\u00eds donde el paisaje, el clima y la historia marcan su forma de hacer y de vivir.<br><br>Un lugar que no quiere dejar atr\u00e1s sus tradiciones y su singularidad, porque perder\u00eda el alma. Una gente que cree en la importancia y el valor de lo propio, para cuidar su entorno y su cultura. Y para dinamizar su econom\u00eda, promocionando las iniciativas de su gente y productos y experiencias de verdad, arraigados en el territorio, luchando por evitar la despoblaci\u00f3n.  <\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6ce0ec5 e-con e-atomic-element e-div-block-base e-default-div e-6ce0ec5-b8f5905 \" data-id=\"6ce0ec5\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6ce0ec5\" data-e-type=\"e-div-block\" data-id=\"6ce0ec5\">\n    \t\t<div class=\"elementor-element elementor-element-1f5ef72 elementor-widget elementor-widget-image\" data-id=\"1f5ef72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"90\" height=\"150\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/arrow-down.gif\" class=\"attachment-full size-full wp-image-2160\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Siguiente\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-632fd39 e-con e-atomic-element e-flexbox-base e-default-div e-632fd39-b335f39 \" data-id=\"632fd39\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"632fd39\" id=\"8\" data-e-type=\"e-flexbox\" data-id=\"632fd39\">\n    \t\t<div class=\"elementor-element elementor-element-0a7096a elementor-widget__width-inherit elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"0a7096a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;7bcf6a2&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;b04af5b&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;speed&quot;:800,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;yes&quot;}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Introducci\u00f3\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81931a2 e-con-full e-flex e-con e-child\" data-id=\"81931a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-3058b88 e-con e-atomic-element e-flexbox-base e-default-div e-3058b88-87c979a \" data-id=\"3058b88\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3058b88\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"3058b88\">\n    <div class=\"elementor-element elementor-element-7a357d6 e-con e-atomic-element e-div-block-base e-default-div e-7a357d6-e61cbee \" data-id=\"7a357d6\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"7a357d6\" data-e-type=\"e-div-block\" data-id=\"7a357d6\">\n    \t\t<div class=\"elementor-element elementor-element-8cc2e71 elementor-widget elementor-widget-n-accordion\" data-id=\"8cc2e71\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1470\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1470\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Posicionamiento <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1470\" class=\"elementor-element elementor-element-0d54889 e-con-full e-flex e-con e-child\" data-id=\"0d54889\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef1d855 elementor-widget elementor-widget-text-editor\" data-id=\"ef1d855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfQu\u00e9 lugar queremos ocupar en la mente del viajero?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50933ae elementor-absolute elementor-invisible elementor-widget elementor-widget-background_music\" data-id=\"50933ae\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"cura\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"background_music.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bme-audio-widget remember-position\">  <button class=\"bme-play-pause-btn\">    <svg class=\"bme-play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">      <path d=\"M8 5v14l11-7L8 5z\" fill=\"currentColor\"\/>    <\/svg>    <svg class=\"bme-pause-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display:none;\">      <path d=\"M6 19h4V5H6v14zm8-14v14h4V5h-4z\" fill=\"currentColor\"\/>    <\/svg>  <\/button><\/div><audio id=\"bme-bg-music\" loop class=\"bme-audio-element\">  <source src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/10\/bosc-natura.wav\" type=\"audio\/mp3\">  Your browser does not support HTML5 audio.<\/audio>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-459b974 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"459b974\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Sergi Prieto\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-f79394b e-con e-atomic-element e-div-block-base e-default-div e-f79394b-437d030 \" data-id=\"f79394b\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"f79394b\" data-e-type=\"e-div-block\" data-id=\"f79394b\">\n    \t\t\t<h2 data-interaction-id=\"fcd0531\" class=\"e-fcd0531-2fa6e94 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"fcd0531\">Si t\u00fa me cuidas a m\u00ed,<br \/>yo te cuido a ti.<\/h2>\n\t\t\t\t\t<p class=\"e-7fbd946-f0c431e e-paragraph-base e-default-p\" data-interaction-id=\"7fbd946\" data-e-type=\"widget\" data-id=\"7fbd946\">Dar para recibir y recibir para dar.<br><br>Cuidar el medioambiente, cuidar al visitante y cuidar a la poblaci\u00f3n local.<br><br>Queremos un turismo que no solo cuide nuestro territorio,<br \/>sino que tambi\u00e9n respete a nuestras personas. <\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2cb640 e-con-full e-flex e-con e-child\" data-id=\"b2cb640\" data-element_type=\"container\" data-e-type=\"container\" id=\"8.2\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-dace423 e-con e-atomic-element e-flexbox-base e-default-div e-dace423-bfb15a3 \" data-id=\"dace423\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"dace423\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"dace423\">\n    <div class=\"elementor-element elementor-element-57e00b6 e-con e-atomic-element e-div-block-base e-default-div e-57e00b6-3a45608 \" data-id=\"57e00b6\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"57e00b6\" data-e-type=\"e-div-block\" data-id=\"57e00b6\">\n    \t\t<div class=\"elementor-element elementor-element-d83902a elementor-widget elementor-widget-n-accordion\" data-id=\"d83902a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2260\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2260\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Posicionamiento <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2260\" class=\"elementor-element elementor-element-48af409 e-con-full e-flex e-con e-child\" data-id=\"48af409\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-a3b26e9 e-con e-atomic-element e-div-block-base e-default-div e-a3b26e9-d8bc003 \" data-id=\"a3b26e9\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"a3b26e9\" data-e-type=\"e-div-block\" data-id=\"a3b26e9\">\n    <div class=\"elementor-element elementor-element-4907f7a e-flex e-con-boxed e-con e-parent\" data-id=\"4907f7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a08fdf e-con-full e-flex e-con e-child\" data-id=\"4a08fdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<p class=\"e-b543316-857af19 e-paragraph-base e-default-p\" data-interaction-id=\"b543316\" data-e-type=\"widget\" data-id=\"b543316\">Nuestro c\u00edrculo virtuoso<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"1c14499\" class=\"e-1c14499-121ed54 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"1c14499\">Si t\u00fa me cuidas a m\u00ed,<br \/>yo te cuido a ti.<\/h2>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fc015a e-con-full e-flex e-con e-child\" data-id=\"5fc015a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-735f91d e-transform e-transform elementor-widget elementor-widget-image\" data-id=\"735f91d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.2,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-24,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/Cercle_cuidar.gif\" class=\"attachment-full size-full wp-image-2166\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-166d09a e-con e-atomic-element e-div-block-base e-default-div e-166d09a-7e6f2df \" data-id=\"166d09a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"166d09a\" data-e-type=\"e-div-block\" data-id=\"166d09a\">\n    \t\t<div class=\"elementor-element elementor-element-5b57c19 e-transform elementor-widget elementor-widget-image\" data-id=\"5b57c19\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-60,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"90\" height=\"150\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/arrow-down.gif\" class=\"attachment-full size-full wp-image-2160\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Siguiente\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e28b80b e-con-full e-flex e-con e-parent\" data-id=\"e28b80b\" data-element_type=\"container\" data-e-type=\"container\" id=\"9\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_direction&quot;:&quot;in-out&quot;,&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-3452fb7 e-con e-atomic-element e-div-block-base e-default-div e-3452fb7-fd5964c \" data-id=\"3452fb7\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"3452fb7\" data-e-type=\"e-div-block\" data-id=\"3452fb7\">\n    \t\t<div class=\"elementor-element elementor-element-140a60b elementor-widget elementor-widget-n-accordion\" data-id=\"140a60b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2100\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2100\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Esencia <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2100\" class=\"elementor-element elementor-element-05c8097 e-con-full e-flex e-con e-child\" data-id=\"05c8097\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f925e5 elementor-widget elementor-widget-text-editor\" data-id=\"1f925e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Es el n\u00facleo emocional de la marca.<\/p><p>\u00bfCu\u00e1l es la experiencia que queremos que sientan <br\/>los visitantes y qu\u00e9 les pedimos como retorno?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da570e5 elementor-absolute elementor-invisible elementor-widget elementor-widget-background_music\" data-id=\"da570e5\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"essencia\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"background_music.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bme-audio-widget remember-position\">  <button class=\"bme-play-pause-btn\">    <svg class=\"bme-play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">      <path d=\"M8 5v14l11-7L8 5z\" fill=\"currentColor\"\/>    <\/svg>    <svg class=\"bme-pause-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display:none;\">      <path d=\"M6 19h4V5H6v14zm8-14v14h4V5h-4z\" fill=\"currentColor\"\/>    <\/svg>  <\/button><\/div><audio id=\"bme-bg-music\" loop class=\"bme-audio-element\">  <source src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/10\/vent-muntanya.wav\" type=\"audio\/mp3\">  Your browser does not support HTML5 audio.<\/audio>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4b6e8f elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"f4b6e8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Sergi Prieto\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-c1169db e-con-full e-flex e-con e-child\" data-id=\"c1169db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"7dd6eac\" class=\"e-7dd6eac-89861bb e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"7dd6eac\">Una tierra cuidada<br \/>es una tierra que te cuida.<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1b3238 e-con e-atomic-element e-flexbox-base e-default-div e-e1b3238-a8f8f2b \" data-id=\"e1b3238\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e1b3238\" id=\"10\" data-e-type=\"e-flexbox\" data-id=\"e1b3238\">\n    \t\t<div class=\"elementor-element elementor-element-cbe9769 elementor-widget__width-inherit elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"cbe9769\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;7bcf6a2&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;2e29f3c&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;a819fcb&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;db46962&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;7f0da93&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;453bb12&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;2c74e6f&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;speed&quot;:800,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;yes&quot;}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Introducci\u00f3\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 7\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8478972 e-con-full e-flex e-con e-child\" data-id=\"8478972\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-789c748 e-con e-atomic-element e-flexbox-base e-default-div e-789c748-d0a997c \" data-id=\"789c748\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"789c748\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"789c748\">\n    <div class=\"elementor-element elementor-element-afc2f46 e-con e-atomic-element e-div-block-base e-default-div e-afc2f46-cc8bd3a \" data-id=\"afc2f46\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"afc2f46\" data-e-type=\"e-div-block\" data-id=\"afc2f46\">\n    \t\t<div class=\"elementor-element elementor-element-102ce9a elementor-widget elementor-widget-n-accordion\" data-id=\"102ce9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1690\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1690\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Personalidad de la marca <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1690\" class=\"elementor-element elementor-element-ecc4ac2 e-con-full e-flex e-con e-child\" data-id=\"ecc4ac2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d55858 elementor-widget elementor-widget-text-editor\" data-id=\"1d55858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfC\u00f3mo piensa, c\u00f3mo habla y c\u00f3mo se relaciona? Arquetipo, tono y estilo. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f753e66 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"f753e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Sergi Prieto\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-aaa7c88 e-con e-atomic-element e-div-block-base e-default-div e-aaa7c88-255c1fb \" data-id=\"aaa7c88\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"aaa7c88\" data-e-type=\"e-div-block\" data-id=\"aaa7c88\">\n    \t\t\t<h2 data-interaction-id=\"ffa7d4d\" class=\"e-ffa7d4d-227a5d6 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"ffa7d4d\">Personalidad<\/h2>\n\t\t\t\t\t<p class=\"e-8f7488f-bfc004a e-paragraph-base e-default-p\" data-interaction-id=\"8f7488f\" data-e-type=\"widget\" data-id=\"8f7488f\">Arquetipo principal:<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"6cb970f\" class=\"e-6cb970f-55c6992 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"6cb970f\">Cuidador<\/h2>\n\t\t\t\t\t<p class=\"e-9f882f2-bd964a9 e-paragraph-base e-default-p\" data-interaction-id=\"9f882f2\" data-e-type=\"widget\" data-id=\"9f882f2\">Arquetipo principal:<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"20918b4\" class=\"e-20918b4-1e774a7 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"20918b4\">Sabio<\/h2>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4794df e-con-full e-flex e-con e-child\" data-id=\"d4794df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b2e273f e-con e-atomic-element e-flexbox-base e-default-div e-b2e273f-d8ddaf3 \" data-id=\"b2e273f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b2e273f\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"b2e273f\">\n    <div class=\"elementor-element elementor-element-950f5d8 e-con e-atomic-element e-div-block-base e-default-div e-950f5d8-c4aea68 \" data-id=\"950f5d8\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"950f5d8\" data-e-type=\"e-div-block\" data-id=\"950f5d8\">\n    \t\t<div class=\"elementor-element elementor-element-67b02cf elementor-widget elementor-widget-n-accordion\" data-id=\"67b02cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1080\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1080\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Personalidad \/ Aquetipo <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1080\" class=\"elementor-element elementor-element-093cfe7 e-con-full e-flex e-con e-child\" data-id=\"093cfe7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4f13b9 elementor-widget elementor-widget-text-editor\" data-id=\"e4f13b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfCu\u00e1l es el rol simb\u00f3lico que adopta la marca?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f09907f elementor-absolute elementor-invisible elementor-widget elementor-widget-background_music\" data-id=\"f09907f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"nens\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"background_music.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bme-audio-widget remember-position\">  <button class=\"bme-play-pause-btn\">    <svg class=\"bme-play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">      <path d=\"M8 5v14l11-7L8 5z\" fill=\"currentColor\"\/>    <\/svg>    <svg class=\"bme-pause-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display:none;\">      <path d=\"M6 19h4V5H6v14zm8-14v14h4V5h-4z\" fill=\"currentColor\"\/>    <\/svg>  <\/button><\/div><audio id=\"bme-bg-music\" loop class=\"bme-audio-element\">  <source src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/10\/nens-jugant.wav\" type=\"audio\/mp3\">  Your browser does not support HTML5 audio.<\/audio>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e21e02 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"0e21e02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Iolanda Seb\u00e9\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-10dfa26 e-con e-atomic-element e-div-block-base e-default-div e-10dfa26-4ab7f40 \" data-id=\"10dfa26\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"10dfa26\" data-e-type=\"e-div-block\" data-id=\"10dfa26\">\n    \t\t<div class=\"elementor-element elementor-element-24be9ff elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"24be9ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1069\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/250028.jpg.kyf4xKWBMssfM29jgBkA.JWyrprme1s-r.jpg\" class=\"attachment-full size-full wp-image-2170\" alt=\"\" srcset=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/250028.jpg.kyf4xKWBMssfM29jgBkA.JWyrprme1s-r.jpg 1600w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/250028.jpg.kyf4xKWBMssfM29jgBkA.JWyrprme1s-r-300x200.jpg 300w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/250028.jpg.kyf4xKWBMssfM29jgBkA.JWyrprme1s-r-1024x684.jpg 1024w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/250028.jpg.kyf4xKWBMssfM29jgBkA.JWyrprme1s-r-768x513.jpg 768w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/250028.jpg.kyf4xKWBMssfM29jgBkA.JWyrprme1s-r-1536x1026.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"bd4c5a7\" class=\"e-bd4c5a7-4d39beb e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"bd4c5a7\">Cuidador<\/h2>\n\t\t\t\t\t<p class=\"e-116e3bc-89cf65a e-paragraph-base e-default-p\" data-interaction-id=\"116e3bc\" data-e-type=\"widget\" data-id=\"116e3bc\">Una marca comprometida a largo plazo.<br><br>Una marca que est\u00e1 decidida a hacer siempre lo correcto. Permite a las personas sentirse seguras y protegidas. Su esencia es proteger, acompa\u00f1ar y crear bienestar compartido.  <br><br>Su rol es representar la hospitalidad consciente y la reciprocidad entre el territorio y el visitante.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 7\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6a929a e-con-full e-flex e-con e-child\" data-id=\"f6a929a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-516d183 e-con e-atomic-element e-flexbox-base e-default-div e-516d183-7f25b4f \" data-id=\"516d183\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"516d183\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"516d183\">\n    <div class=\"elementor-element elementor-element-c06b04e e-con e-atomic-element e-div-block-base e-default-div e-c06b04e-8556408 \" data-id=\"c06b04e\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"c06b04e\" data-e-type=\"e-div-block\" data-id=\"c06b04e\">\n    \t\t<div class=\"elementor-element elementor-element-85d53bc elementor-widget elementor-widget-n-accordion\" data-id=\"85d53bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1400\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1400\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Personalidad \/ Estilo <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1400\" class=\"elementor-element elementor-element-4c228af e-con-full e-flex e-con e-child\" data-id=\"4c228af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16b5de9 elementor-widget elementor-widget-text-editor\" data-id=\"16b5de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfQu\u00e9 emociones debe despertar?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f682f1 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"3f682f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Oriol Clavera\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-8432f69 e-con e-atomic-element e-div-block-base e-default-div e-8432f69-6d6b1e9 \" data-id=\"8432f69\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"8432f69\" data-e-type=\"e-div-block\" data-id=\"8432f69\">\n    \t\t<div class=\"elementor-element elementor-element-bfc6cd1 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"bfc6cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1068\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/250672.tif.kyf9xPSBMqeNT3ljgBkA.bablLt_W6O.jpg\" class=\"attachment-full size-full wp-image-2171\" alt=\"\" srcset=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/250672.tif.kyf9xPSBMqeNT3ljgBkA.bablLt_W6O.jpg 1600w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/250672.tif.kyf9xPSBMqeNT3ljgBkA.bablLt_W6O-300x200.jpg 300w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/250672.tif.kyf9xPSBMqeNT3ljgBkA.bablLt_W6O-1024x684.jpg 1024w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/250672.tif.kyf9xPSBMqeNT3ljgBkA.bablLt_W6O-768x513.jpg 768w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/250672.tif.kyf9xPSBMqeNT3ljgBkA.bablLt_W6O-1536x1025.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"eec6b70\" class=\"e-eec6b70-bc98a57 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"eec6b70\">Cuidador<\/h2>\n\t\t\t\t\t<h2 data-interaction-id=\"8fbe94c\" class=\"e-8fbe94c-4a16508 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"8fbe94c\">Estilo de comunicaci\u00f3n<\/h2>\n\t\t\t\t\t<p class=\"e-fd38532-7e16f31 e-paragraph-base e-default-p\" data-interaction-id=\"fd38532\" data-e-type=\"widget\" data-id=\"fd38532\">Lideramos con conexi\u00f3n emocional, invitando a las personas a entrar en nuestro mundo, ofreciendo nuestros profundos conocimientos.<br \/><br \/>Acompa\u00f1amos y compartimos todo lo que somos y conocemos.<br \/><br \/>Nuestra actitud comunicativa es c\u00e1lida, cercana, amable, confiable y comprometida.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 7\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20c5de9 e-con-full e-flex e-con e-child\" data-id=\"20c5de9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-91d5120 e-con e-atomic-element e-flexbox-base e-default-div e-91d5120-f1a9e75 \" data-id=\"91d5120\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"91d5120\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"91d5120\">\n    <div class=\"elementor-element elementor-element-96f791a e-con e-atomic-element e-div-block-base e-default-div e-96f791a-0ef8819 \" data-id=\"96f791a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"96f791a\" data-e-type=\"e-div-block\" data-id=\"96f791a\">\n    \t\t<div class=\"elementor-element elementor-element-f6ac905 elementor-widget elementor-widget-n-accordion\" data-id=\"f6ac905\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2580\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2580\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Personalidad \/ Tono <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2580\" class=\"elementor-element elementor-element-e54548f e-con-full e-flex e-con e-child\" data-id=\"e54548f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-594fc09 elementor-widget elementor-widget-text-editor\" data-id=\"594fc09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Establece la actitud con la que marca el habla.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b831692 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"b831692\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Patronat de Turisme Pirineus i Terres de Lleida\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6443b23 e-con e-atomic-element e-div-block-base e-default-div e-6443b23-97c69b7 \" data-id=\"6443b23\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6443b23\" data-e-type=\"e-div-block\" data-id=\"6443b23\">\n    \t\t<div class=\"elementor-element elementor-element-aa9063e elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"aa9063e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1301\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/206103.tif.kyf7oPOBMoGx6ydfgBkA.sTMmiXMMPr.jpg\" class=\"attachment-full size-full wp-image-2172\" alt=\"\" srcset=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/206103.tif.kyf7oPOBMoGx6ydfgBkA.sTMmiXMMPr.jpg 1600w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/206103.tif.kyf7oPOBMoGx6ydfgBkA.sTMmiXMMPr-300x244.jpg 300w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/206103.tif.kyf7oPOBMoGx6ydfgBkA.sTMmiXMMPr-1024x833.jpg 1024w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/206103.tif.kyf7oPOBMoGx6ydfgBkA.sTMmiXMMPr-768x624.jpg 768w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/206103.tif.kyf7oPOBMoGx6ydfgBkA.sTMmiXMMPr-1536x1249.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"5cd28e4\" class=\"e-5cd28e4-d05fded e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"5cd28e4\">Cuidador<\/h2>\n\t\t\t\t\t<h2 data-interaction-id=\"6d2d56e\" class=\"e-6d2d56e-f6c2940 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"6d2d56e\">Tono de la comunicaci\u00f3n<\/h2>\n\t\t\t\t\t<p class=\"e-d711148-cad728b e-paragraph-base e-default-p\" data-interaction-id=\"d711148\" data-e-type=\"widget\" data-id=\"d711148\">C\u00e1lido, humano, sincero y esperanzador.<br><br>Hablamos en primera persona plural (\u201ccuidamos\u201d, \u201ccompartimos\u201d, \u201caprendemos\u201d). Mostramos los v\u00ednculos humanos y naturales: personas, pueblos, paisajes, gestos. Enfatizamos acciones que regeneran: cuidar, proteger, volver, preservar, mejorar. Empleamos un lenguaje emocional y sencillo, con foco en la acci\u00f3n positiva.   <\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"5\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 7\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65bb577 e-con-full e-flex e-con e-child\" data-id=\"65bb577\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;background_motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\">\n\t\t<div class=\"elementor-element elementor-element-38fb11e e-con e-atomic-element e-flexbox-base e-default-div e-38fb11e-6477578 \" data-id=\"38fb11e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"38fb11e\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"38fb11e\">\n    <div class=\"elementor-element elementor-element-3cc9971 e-con e-atomic-element e-div-block-base e-default-div e-3cc9971-53349f5 \" data-id=\"3cc9971\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"3cc9971\" data-e-type=\"e-div-block\" data-id=\"3cc9971\">\n    \t\t<div class=\"elementor-element elementor-element-f4c6e22 elementor-widget elementor-widget-n-accordion\" data-id=\"f4c6e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2560\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2560\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Personalidad \/ Aquetipo <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2560\" class=\"elementor-element elementor-element-6aaa9ae e-con-full e-flex e-con e-child\" data-id=\"6aaa9ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a59bb8 elementor-widget elementor-widget-text-editor\" data-id=\"3a59bb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfCu\u00e1l es el rol simb\u00f3lico que adopta la marca?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d483e elementor-absolute elementor-invisible elementor-widget elementor-widget-background_music\" data-id=\"b2d483e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"cavall\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"background_music.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bme-audio-widget remember-position\">  <button class=\"bme-play-pause-btn\">    <svg class=\"bme-play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">      <path d=\"M8 5v14l11-7L8 5z\" fill=\"currentColor\"\/>    <\/svg>    <svg class=\"bme-pause-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display:none;\">      <path d=\"M6 19h4V5H6v14zm8-14v14h4V5h-4z\" fill=\"currentColor\"\/>    <\/svg>  <\/button><\/div><audio id=\"bme-bg-music\" loop class=\"bme-audio-element\">  <source src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/10\/cavall-respirant.wav\" type=\"audio\/mp3\">  Your browser does not support HTML5 audio.<\/audio>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80ff7e7 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"80ff7e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Sergi Prieto\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-3eedced e-con e-atomic-element e-div-block-base e-default-div e-3eedced-3409bb8 \" data-id=\"3eedced\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"3eedced\" data-e-type=\"e-div-block\" data-id=\"3eedced\">\n    \t\t<div class=\"elementor-element elementor-element-84a1738 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"84a1738\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/savi-to-marca.jpg\" class=\"attachment-full size-full wp-image-2173\" alt=\"\" srcset=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/savi-to-marca.jpg 2000w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/savi-to-marca-300x169.jpg 300w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/savi-to-marca-1024x576.jpg 1024w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/savi-to-marca-768x432.jpg 768w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/savi-to-marca-1536x864.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"79499e1\" class=\"e-79499e1-3e1880b e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"79499e1\">Sabio<\/h2>\n\t\t\t\t\t<p class=\"e-3606a1a-2b901c9 e-paragraph-base e-default-p\" data-interaction-id=\"3606a1a\" data-e-type=\"widget\" data-id=\"3606a1a\">Una marca que permite a su p\u00fablico comprender el mundo que le rodea, que promueve el aprendizaje permanente y que inspira a utilizar la informaci\u00f3n que proporciona para hacer un cambio positivo en el mundo.<br \/><br \/>Su esencia es comprender, ense\u00f1ar e inspirar con la verdad.<br \/><br \/>Su rol es expresar el ancestral conocimiento del territorio y la capacidad de inspirar una vida m\u00e1s consciente.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"6\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1ef6d2 e-con-full e-flex e-con e-child\" data-id=\"a1ef6d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fa1c7b3 e-con e-atomic-element e-flexbox-base e-default-div e-fa1c7b3-6842a73 \" data-id=\"fa1c7b3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"fa1c7b3\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"fa1c7b3\">\n    <div class=\"elementor-element elementor-element-13db808 e-con e-atomic-element e-div-block-base e-default-div e-13db808-810280b \" data-id=\"13db808\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"13db808\" data-e-type=\"e-div-block\" data-id=\"13db808\">\n    \t\t<div class=\"elementor-element elementor-element-2ec7e82 elementor-widget elementor-widget-n-accordion\" data-id=\"2ec7e82\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4900\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4900\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Personalidad \/ Estilo <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4900\" class=\"elementor-element elementor-element-52b6274 e-con-full e-flex e-con e-child\" data-id=\"52b6274\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb825b7 elementor-widget elementor-widget-text-editor\" data-id=\"eb825b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfQu\u00e9 emociones debe despertar?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-763df26 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"763df26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Iolanda Seb\u00e9\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-ccc4382 e-con e-atomic-element e-div-block-base e-default-div e-ccc4382-7c2a46d \" data-id=\"ccc4382\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"ccc4382\" data-e-type=\"e-div-block\" data-id=\"ccc4382\">\n    \t\t<div class=\"elementor-element elementor-element-94b0cc5 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"94b0cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1069\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/216094.jpg.kyffqKeBMll7r0NjgBkA.6ewp4gM6mT.jpg\" class=\"attachment-full size-full wp-image-2174\" alt=\"\" srcset=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/216094.jpg.kyffqKeBMll7r0NjgBkA.6ewp4gM6mT.jpg 1600w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/216094.jpg.kyffqKeBMll7r0NjgBkA.6ewp4gM6mT-300x200.jpg 300w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/216094.jpg.kyffqKeBMll7r0NjgBkA.6ewp4gM6mT-1024x684.jpg 1024w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/216094.jpg.kyffqKeBMll7r0NjgBkA.6ewp4gM6mT-768x513.jpg 768w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/216094.jpg.kyffqKeBMll7r0NjgBkA.6ewp4gM6mT-1536x1026.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"c5f1804\" class=\"e-c5f1804-eb2c7d3 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"c5f1804\">Sabio<\/h2>\n\t\t\t\t\t<h2 data-interaction-id=\"634edd3\" class=\"e-634edd3-5e2a99c e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"634edd3\">Estilo de la comunicaci\u00f3<\/h2>\n\t\t\t\t\t<p class=\"e-1f4c010-942f33d e-paragraph-base e-default-p\" data-interaction-id=\"1f4c010\" data-e-type=\"widget\" data-id=\"1f4c010\">Nos orientamos al servicio, al conocimiento y a la comprensi\u00f3n de las necesidades de nuestros p\u00fablicos, y reivindicamos y cuidamos sus necesidades y su futuro.<br \/><br \/>Inspiramos y ayudamos a transformar a las personas y al mundo que nos rodea.<br \/><br \/>Nuestra actitud comunicativa es serena, reflexiva e inspiradora.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"7\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 7\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f50abd6 e-con-full e-flex e-con e-child\" data-id=\"f50abd6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f43164e e-con e-atomic-element e-flexbox-base e-default-div e-f43164e-211dbef \" data-id=\"f43164e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f43164e\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"f43164e\">\n    <div class=\"elementor-element elementor-element-173f6e0 e-con e-atomic-element e-div-block-base e-default-div e-173f6e0-da4097c \" data-id=\"173f6e0\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"173f6e0\" data-e-type=\"e-div-block\" data-id=\"173f6e0\">\n    \t\t<div class=\"elementor-element elementor-element-5eac016 elementor-widget elementor-widget-n-accordion\" data-id=\"5eac016\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9920\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9920\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Personalidad \/ Tono <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9920\" class=\"elementor-element elementor-element-44fc208 e-con-full e-flex e-con e-child\" data-id=\"44fc208\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62ad74f elementor-widget elementor-widget-text-editor\" data-id=\"62ad74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Establece la actitud con la que marca el habla.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-891ca9b elementor-absolute elementor-invisible elementor-widget elementor-widget-background_music\" data-id=\"891ca9b\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"cervol\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"background_music.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bme-audio-widget remember-position\">  <button class=\"bme-play-pause-btn\">    <svg class=\"bme-play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">      <path d=\"M8 5v14l11-7L8 5z\" fill=\"currentColor\"\/>    <\/svg>    <svg class=\"bme-pause-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display:none;\">      <path d=\"M6 19h4V5H6v14zm8-14v14h4V5h-4z\" fill=\"currentColor\"\/>    <\/svg>  <\/button><\/div><audio id=\"bme-bg-music\" loop class=\"bme-audio-element\">  <source src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/10\/brama-cervol.wav\" type=\"audio\/mp3\">  Your browser does not support HTML5 audio.<\/audio>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302a84d elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"302a84d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Jes\u00fas Pau V\u00e1zquez Vilardell\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-9b828b0 e-con e-atomic-element e-div-block-base e-default-div e-9b828b0-3840a1c \" data-id=\"9b828b0\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"9b828b0\" data-e-type=\"e-div-block\" data-id=\"9b828b0\">\n    \t\t<div class=\"elementor-element elementor-element-016eaa2 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"016eaa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1043\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/251867.jpg.kyfXgfGBMpEDma9jgBkA.s_2cEPX5Ny.jpg\" class=\"attachment-full size-full wp-image-2175\" alt=\"\" srcset=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/251867.jpg.kyfXgfGBMpEDma9jgBkA.s_2cEPX5Ny.jpg 1600w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/251867.jpg.kyfXgfGBMpEDma9jgBkA.s_2cEPX5Ny-300x196.jpg 300w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/251867.jpg.kyfXgfGBMpEDma9jgBkA.s_2cEPX5Ny-1024x668.jpg 1024w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/251867.jpg.kyfXgfGBMpEDma9jgBkA.s_2cEPX5Ny-768x501.jpg 768w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/251867.jpg.kyfXgfGBMpEDma9jgBkA.s_2cEPX5Ny-1536x1001.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"1ccbf4b\" class=\"e-1ccbf4b-68b65ce e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"1ccbf4b\">Sabio<\/h2>\n\t\t\t\t\t<h2 data-interaction-id=\"cef2d7d\" class=\"e-cef2d7d-1f8908b e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"cef2d7d\">Tono de la comunicaci\u00f3n<\/h2>\n\t\t\t\t\t<p class=\"e-aa73cc0-2871843 e-paragraph-base e-default-p\" data-interaction-id=\"aa73cc0\" data-e-type=\"widget\" data-id=\"aa73cc0\">Pausado, honesto, con profundidad y respeto por el tiempo y la memoria. Narrativas que inviten a escuchar el entorno y aprender de \u00e9l. <br><br>Uso de historias locales, tradiciones y saberes como fuente de sabidur\u00eda colectiva. Enfatizar el valor del silencio, el tiempo lento y el respeto por los ritmos naturales. <br><br>Transmitir que viajar a Lleida ense\u00f1a otra forma de vivir.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-1d78eff e-con e-atomic-element e-div-block-base e-default-div e-1d78eff-1dd67e8 \" data-id=\"1d78eff\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"1d78eff\" data-e-type=\"e-div-block\" data-id=\"1d78eff\">\n    \t\t<div class=\"elementor-element elementor-element-84cbee5 elementor-widget elementor-widget-image\" data-id=\"84cbee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"90\" height=\"150\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/arrow-down.gif\" class=\"attachment-full size-full wp-image-2160\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Siguiente\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-36f100a e-con-full e-flex e-con e-parent\" data-id=\"36f100a\" data-element_type=\"container\" data-e-type=\"container\" id=\"11\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-e3c1a20 e-con e-atomic-element e-div-block-base e-default-div e-e3c1a20-78d5032 \" data-id=\"e3c1a20\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"e3c1a20\" data-e-type=\"e-div-block\" data-id=\"e3c1a20\">\n    \t\t<div class=\"elementor-element elementor-element-6b341d8 elementor-widget elementor-widget-n-accordion\" data-id=\"6b341d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1120\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1120\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Valores <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1120\" class=\"elementor-element elementor-element-6ac2bda e-con-full e-flex e-con e-child\" data-id=\"6ac2bda\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f7c3a elementor-widget elementor-widget-text-editor\" data-id=\"b6f7c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfCu\u00e1les son los principios que gu\u00edan el comportamiento de la marca Ara Lleida y forman nuestro #ADNLleida?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5194138 elementor-absolute elementor-invisible elementor-widget elementor-widget-background_music\" data-id=\"5194138\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"background_music.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bme-audio-widget remember-position\">  <button class=\"bme-play-pause-btn\">    <svg class=\"bme-play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">      <path d=\"M8 5v14l11-7L8 5z\" fill=\"currentColor\"\/>    <\/svg>    <svg class=\"bme-pause-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display:none;\">      <path d=\"M6 19h4V5H6v14zm8-14v14h4V5h-4z\" fill=\"currentColor\"\/>    <\/svg>  <\/button><\/div><audio id=\"bme-bg-music\" loop class=\"bme-audio-element\">  <source src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/10\/Danses-de-les-Falles-d_Isil-Jaume-Arnella.wav\" type=\"audio\/mp3\">  Your browser does not support HTML5 audio.<\/audio>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29140f9 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"29140f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Felipe Valladares\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7c521 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"cf7c521\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-music\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M470.38 1.51L150.41 96A32 32 0 0 0 128 126.51v261.41A139 139 0 0 0 96 384c-53 0-96 28.66-96 64s43 64 96 64 96-28.66 96-64V214.32l256-75v184.61a138.4 138.4 0 0 0-32-3.93c-53 0-96 28.66-96 64s43 64 96 64 96-28.65 96-64V32a32 32 0 0 0-41.62-30.49z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tDanses de Les Falles D'Isil - Jaume Arnella, Roser Cabac\u00e9s &amp; Joan Figueres\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efa7760 e-con-full e-flex e-con e-parent\" data-id=\"efa7760\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b37b1c1 e-con-full e-flex e-con e-child\" data-id=\"b37b1c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"9883ee1\" class=\"e-9883ee1-3302ea9 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"9883ee1\">Nuestros valores<\/h2>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d733d6f e-con-full e-flex e-con e-child\" data-id=\"d733d6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-115cfb8 elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"115cfb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #2&quot;,&quot;_id&quot;:&quot;1bdfa5e&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 1\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b1f902 e-con-full e-flex e-con e-child\" data-id=\"0b1f902\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-35907f7 e-con-full e-flex e-con e-child\" data-id=\"35907f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-37053a0 e-con-full e-flex e-con e-child\" data-id=\"37053a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"3c7fb26\" class=\"e-3c7fb26-b1a15f6 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"3c7fb26\">Sostenibilidad<\/h2>\n\t\t\t\t\t<p class=\"e-37e2da6-6767324 e-paragraph-base e-default-p\" data-interaction-id=\"37e2da6\" data-e-type=\"widget\" data-id=\"37e2da6\">Vivir y crear con consciencia, dejando un legado vivo para las futuras generaciones.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"4170f69\" class=\"e-4170f69-f23719e e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"4170f69\">Compromiso<\/h2>\n\t\t\t\t\t<p class=\"e-4fe9548-6b50c7e e-paragraph-base e-default-p\" data-interaction-id=\"4fe9548\" data-e-type=\"widget\" data-id=\"4fe9548\">Con el sector tur\u00edstico de Lleida, compartiendo conocimientos y fomentando el progreso.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"5fc6c71\" class=\"e-5fc6c71-c4427b4 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"5fc6c71\">Sensibilidad<\/h2>\n\t\t\t\t\t<p class=\"e-0bc75c0-eefebcf e-paragraph-base e-default-p\" data-interaction-id=\"0bc75c0\" data-e-type=\"widget\" data-id=\"0bc75c0\">Cuidar al residente, celebrar nuestra identidad y ser fieles a nuestra esencia.<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b96bf5 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4b96bf5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:900}\">\n\t\t\t\t\t<h2 data-interaction-id=\"c98a322\" class=\"e-c98a322-8b7c623 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"c98a322\">Acogida<\/h2>\n\t\t\t\t\t<p class=\"e-3ffe967-1c85bc5 e-paragraph-base e-default-p\" data-interaction-id=\"3ffe967\" data-e-type=\"widget\" data-id=\"3ffe967\">Acoger con cuidado, generosidad y calidez, haciendo que todo el mundo se sienta bienvenido y valorado.<br><\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"824570e\" class=\"e-824570e-b1b4df5 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"824570e\">Respeto<\/h2>\n\t\t\t\t\t<p class=\"e-594d99c-c6556b0 e-paragraph-base e-default-p\" data-interaction-id=\"594d99c\" data-e-type=\"widget\" data-id=\"594d99c\">Honrar a la naturaleza y a las personas que nos rodean.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"77702d3\" class=\"e-77702d3-eb74ece e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"77702d3\">Proactividad<\/h2>\n\t\t\t\t\t<p class=\"e-905f431-adaa9b1 e-paragraph-base e-default-p\" data-interaction-id=\"905f431\" data-e-type=\"widget\" data-id=\"905f431\">Innovar con coraje e intenci\u00f3n, haciendo de Lleida un sitio mejor para vivir.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a020685 e-con e-atomic-element e-flexbox-base e-default-div e-a020685-82c8ece \" data-id=\"a020685\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a020685\" id=\"12\" data-e-type=\"e-flexbox\" data-id=\"a020685\">\n    \t\t<div class=\"elementor-element elementor-element-79406c9 elementor-widget__width-inherit elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"79406c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;7bcf6a2&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;762bf4f&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;d1045e5&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;0dbce43&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;speed&quot;:800,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;yes&quot;}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Introducci\u00f3\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6f6f5d e-con-full e-flex e-con e-child\" data-id=\"c6f6f5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-630293e e-con e-atomic-element e-flexbox-base e-default-div e-630293e-2c4814d \" data-id=\"630293e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"630293e\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"630293e\">\n    <div class=\"elementor-element elementor-element-59c1e97 e-con e-atomic-element e-div-block-base e-default-div e-59c1e97-37a20ac \" data-id=\"59c1e97\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"59c1e97\" data-e-type=\"e-div-block\" data-id=\"59c1e97\">\n    \t\t<div class=\"elementor-element elementor-element-e98fac0 elementor-widget elementor-widget-n-accordion\" data-id=\"e98fac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2440\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2440\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> P\u00fablicos <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2440\" class=\"elementor-element elementor-element-b3fcd7a e-con-full e-flex e-con e-child\" data-id=\"b3fcd7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9034a8d elementor-absolute elementor-invisible elementor-widget elementor-widget-background_music\" data-id=\"9034a8d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"camp\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"background_music.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bme-audio-widget remember-position\">  <button class=\"bme-play-pause-btn\">    <svg class=\"bme-play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">      <path d=\"M8 5v14l11-7L8 5z\" fill=\"currentColor\"\/>    <\/svg>    <svg class=\"bme-pause-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display:none;\">      <path d=\"M6 19h4V5H6v14zm8-14v14h4V5h-4z\" fill=\"currentColor\"\/>    <\/svg>  <\/button><\/div><audio id=\"bme-bg-music\" loop class=\"bme-audio-element\">  <source src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/10\/camp-vaques-lluny.wav\" type=\"audio\/mp3\">  Your browser does not support HTML5 audio.<\/audio>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e631884 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"e631884\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Oriol Clavera\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-18899e2 e-con e-atomic-element e-div-block-base e-default-div e-18899e2-f0cfb38 \" data-id=\"18899e2\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"18899e2\" data-e-type=\"e-div-block\" data-id=\"18899e2\">\n    \t\t\t<h2 data-interaction-id=\"b8da0cb\" class=\"e-b8da0cb-18f55dd e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"b8da0cb\">Nuestros p\u00fablicos<\/h2>\n\t\t\t\t\t<p class=\"e-a9bdd40-9f34b19 e-paragraph-base e-default-p\" data-interaction-id=\"a9bdd40\" data-e-type=\"widget\" data-id=\"a9bdd40\">Ara Lleida nace de un territorio vivo, construido por las personas que lo habitan, por los profesionales que la proyectan y por los visitantes que la descubren.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"67d7ec8\" class=\"e-67d7ec8-f43434d e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"67d7ec8\">Residentes<\/h2>\n\t\t\t\t\t<h2 data-interaction-id=\"1684849\" class=\"e-1684849-14193fa e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"1684849\">Sector tur\u00edstico<\/h2>\n\t\t\t\t\t<h2 data-interaction-id=\"e7fecb1\" class=\"e-e7fecb1-63b14c5 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"e7fecb1\">Visitantes<\/h2>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c06980 e-con-full e-flex e-con e-child\" data-id=\"9c06980\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e56f972 e-con e-atomic-element e-flexbox-base e-default-div e-e56f972-7a8d160 \" data-id=\"e56f972\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e56f972\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"e56f972\">\n    <div class=\"elementor-element elementor-element-8f71ba8 e-con e-atomic-element e-div-block-base e-default-div e-8f71ba8-1c99efb \" data-id=\"8f71ba8\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"8f71ba8\" data-e-type=\"e-div-block\" data-id=\"8f71ba8\">\n    \t\t<div class=\"elementor-element elementor-element-26bb05f elementor-widget elementor-widget-n-accordion\" data-id=\"26bb05f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4060\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4060\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> P\u00fablicos <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4060\" class=\"elementor-element elementor-element-550d609 e-con-full e-flex e-con e-child\" data-id=\"550d609\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cce6ecd elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"cce6ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Asociaci\u00f3n Cultural dels Raiers de la Noguera Pallaresa\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-39add3b e-con e-atomic-element e-div-block-base e-default-div e-39add3b-9b0eed4 \" data-id=\"39add3b\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"39add3b\" data-e-type=\"e-div-block\" data-id=\"39add3b\">\n    \t\t<div class=\"elementor-element elementor-element-40b7d1d elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"40b7d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1351\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/251676.jpg.kyeJ8qOBMoUdS5tjwCUA.oiQDBr5ojk.jpg\" class=\"attachment-full size-full wp-image-2178\" alt=\"\" srcset=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/251676.jpg.kyeJ8qOBMoUdS5tjwCUA.oiQDBr5ojk.jpg 2400w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/251676.jpg.kyeJ8qOBMoUdS5tjwCUA.oiQDBr5ojk-300x169.jpg 300w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/251676.jpg.kyeJ8qOBMoUdS5tjwCUA.oiQDBr5ojk-1024x576.jpg 1024w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/251676.jpg.kyeJ8qOBMoUdS5tjwCUA.oiQDBr5ojk-768x432.jpg 768w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/251676.jpg.kyeJ8qOBMoUdS5tjwCUA.oiQDBr5ojk-1536x865.jpg 1536w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/251676.jpg.kyeJ8qOBMoUdS5tjwCUA.oiQDBr5ojk-2048x1153.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"6479f30\" class=\"e-6479f30-2f6bcb2 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"6479f30\">Residentes<\/h2>\n\t\t\t\t\t<p class=\"e-cefebec-ee076d6 e-paragraph-base e-default-p\" data-interaction-id=\"cefebec\" data-e-type=\"widget\" data-id=\"cefebec\">Es nuestro principal p\u00fablico.<br><br>Todas las personas que viven y trabajan en Lleida.<br><br>El Patronato de Turismo de la Diputaci\u00f3n de Lleida tiene un firme prop\u00f3sito, que es hacer de Lleida el mejor sitio para vivir, ahora y en el futuro. El turismo sostenible y regenerativo es una herramienta que debe tener<br \/>en cuenta el medioambiente, la sociedad y el progreso econ\u00f3mico, y que pone al residente en el centro de todas sus pol\u00edticas. <\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f21e93 e-con-full e-flex e-con e-child\" data-id=\"2f21e93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-da166a4 e-con e-atomic-element e-flexbox-base e-default-div e-da166a4-76017ef \" data-id=\"da166a4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"da166a4\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"da166a4\">\n    <div class=\"elementor-element elementor-element-4bc4d03 e-con e-atomic-element e-div-block-base e-default-div e-4bc4d03-b0a7903 \" data-id=\"4bc4d03\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"4bc4d03\" data-e-type=\"e-div-block\" data-id=\"4bc4d03\">\n    \t\t<div class=\"elementor-element elementor-element-a493415 elementor-widget elementor-widget-n-accordion\" data-id=\"a493415\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1720\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1720\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> P\u00fablicos <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1720\" class=\"elementor-element elementor-element-8123d28 e-con-full e-flex e-con e-child\" data-id=\"8123d28\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c83ad elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"36c83ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Marc Castell\u00f3\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6698c4e e-con e-atomic-element e-div-block-base e-default-div e-6698c4e-2312a6f \" data-id=\"6698c4e\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6698c4e\" data-e-type=\"e-div-block\" data-id=\"6698c4e\">\n    \t\t<div class=\"elementor-element elementor-element-5b068e3 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"5b068e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1068\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/252020.JPG.kyeQp_KBMn0_XetjgBkA.PPqyNoV_ic.jpg\" class=\"attachment-full size-full wp-image-2179\" alt=\"\" srcset=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/252020.JPG.kyeQp_KBMn0_XetjgBkA.PPqyNoV_ic.jpg 1600w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/252020.JPG.kyeQp_KBMn0_XetjgBkA.PPqyNoV_ic-300x200.jpg 300w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/252020.JPG.kyeQp_KBMn0_XetjgBkA.PPqyNoV_ic-1024x684.jpg 1024w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/252020.JPG.kyeQp_KBMn0_XetjgBkA.PPqyNoV_ic-768x513.jpg 768w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/252020.JPG.kyeQp_KBMn0_XetjgBkA.PPqyNoV_ic-1536x1025.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"c377fa4\" class=\"e-c377fa4-8c6ae6c e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"c377fa4\">Sector tur\u00edstico de Lleida, p\u00fablico o privado<\/h2>\n\t\t\t\t\t<p class=\"e-8973155-e540094 e-paragraph-base e-default-p\" data-interaction-id=\"8973155\" data-e-type=\"widget\" data-id=\"8973155\">Todas las personas que trabajan y se esfuerzan todos los d\u00edas<br \/>para acoger a nuestros visitantes.<br><br>Que aman nuestra tierra y que desean compartirla con orgullo y respeto. Que trabajan para fomentar el progreso y proteger nuestro estilo de vida. Que apuestan por un turismo sostenible que cuide nuestra tierra y a las personas. <\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-236beec e-con-full e-flex e-con e-child\" data-id=\"236beec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5390440 e-con e-atomic-element e-flexbox-base e-default-div e-5390440-c6394b6 \" data-id=\"5390440\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5390440\" id=\"introduccio\" data-e-type=\"e-flexbox\" data-id=\"5390440\">\n    <div class=\"elementor-element elementor-element-f9e8483 e-con e-atomic-element e-div-block-base e-default-div e-f9e8483-62e14cc \" data-id=\"f9e8483\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"f9e8483\" data-e-type=\"e-div-block\" data-id=\"f9e8483\">\n    \t\t<div class=\"elementor-element elementor-element-8b2c052 elementor-widget elementor-widget-n-accordion\" data-id=\"8b2c052\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1450\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1450\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> P\u00fablicos <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1450\" class=\"elementor-element elementor-element-2350f98 e-con-full e-flex e-con e-child\" data-id=\"2350f98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-043ad1e elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"043ad1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Carles Fortuny\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-1302129 e-con e-atomic-element e-div-block-base e-default-div e-1302129-2b7295b \" data-id=\"1302129\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"1302129\" data-e-type=\"e-div-block\" data-id=\"1302129\">\n    \t\t<div class=\"elementor-element elementor-element-745096a elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"745096a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1599\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/252346.jpg.kyfFhKmBMiuF5-NjwCUA._JLuwhP-zk.jpg\" class=\"attachment-full size-full wp-image-2181\" alt=\"\" srcset=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/252346.jpg.kyfFhKmBMiuF5-NjwCUA._JLuwhP-zk.jpg 2400w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/252346.jpg.kyfFhKmBMiuF5-NjwCUA._JLuwhP-zk-300x200.jpg 300w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/252346.jpg.kyfFhKmBMiuF5-NjwCUA._JLuwhP-zk-1024x682.jpg 1024w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/252346.jpg.kyfFhKmBMiuF5-NjwCUA._JLuwhP-zk-768x512.jpg 768w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/252346.jpg.kyfFhKmBMiuF5-NjwCUA._JLuwhP-zk-1536x1023.jpg 1536w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/252346.jpg.kyfFhKmBMiuF5-NjwCUA._JLuwhP-zk-2048x1364.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"89c0689\" class=\"e-89c0689-6f88786 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"89c0689\">Visitantes<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-37f9847 elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"37f9847\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un visitante consciente de que valora la naturaleza, la cultura y a las personas. <br\/>Elige destinos que respetan el paisaje y contribuyen a su equilibrio. <\/p><p>Es respetuoso y comprometido.<br\/>Es curioso y aut\u00e9ntico.<br\/>Se aleja del turismo masivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3cc21a elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b3cc21a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Entiende que viajar implica responsabilidad.<br\/>Respeta los ritmos locales, la identidad y las tradiciones.<br\/>Sabe que su presencia deja huella y quiere que sea positiva. <\/p><p>Busca experiencias con sentido: hablar con la gente del territorio,<br\/>descubrir los productos locales y recorrer espacios naturales<br\/>con la mirada abierta y a tiempo lento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28a147f e-n-tabs-none elementor-hidden-desktop elementor-hidden-tablet elementor-invisible elementor-widget elementor-widget-n-tabs\" data-id=\"28a147f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600,&quot;tabs_justify_horizontal_mobile&quot;:&quot;end&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"42603647\" aria-label=\"Pesta\u00f1as. Abre elementos con Intro o Espacio, ci\u00e9rralos con Escape y navega con las fechas.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-426036471\" data-tab-title-id=\"e-n-tab-title-426036471\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-426036471\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t1\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-426036472\" data-tab-title-id=\"e-n-tab-title-426036472\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-426036472\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t2\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-426036471\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-426036471\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-17b9ffd e-con-full e-flex e-con e-child\" data-id=\"17b9ffd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d82ae elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e4d82ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un visitante consciente de que valora la naturaleza, la cultura y a las personas. <br\/>Elige destinos que respetan el paisaje y contribuyen a su equilibrio. <\/p><p>Es respetuoso y comprometido.<br\/>Es curioso y aut\u00e9ntico.<br\/>Se aleja del turismo masivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-426036472\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-426036472\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-b8b501b e-con-full e-flex e-con e-child\" data-id=\"b8b501b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-618925f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"618925f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Entiende que viajar implica responsabilidad.<br\/>Respeta los ritmos locales, la identidad y las tradiciones.<br\/>Sabe que su presencia deja huella y quiere que sea positiva. <\/p><p>Busca experiencias con sentido: hablar con la gente del territorio,<br\/>descubrir los productos locales y recorrer espacios naturales<br\/>con la mirada abierta y a tiempo lento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-b1dbfd5 e-con e-atomic-element e-div-block-base e-default-div e-b1dbfd5-b613e41 \" data-id=\"b1dbfd5\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"b1dbfd5\" data-e-type=\"e-div-block\" data-id=\"b1dbfd5\">\n    \t\t<div class=\"elementor-element elementor-element-fe1e649 elementor-widget elementor-widget-image\" data-id=\"fe1e649\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"90\" height=\"150\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/arrow-down.gif\" class=\"attachment-full size-full wp-image-2160\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Siguiente\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-58971f4 e-con e-atomic-element e-flexbox-base e-default-div e-58971f4-ba90113 \" data-id=\"58971f4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"58971f4\" id=\"13\" data-e-type=\"e-flexbox\" data-id=\"58971f4\">\n    \t\t<div class=\"elementor-element elementor-element-88ecbbb elementor-widget__width-inherit elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"88ecbbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;7bcf6a2&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;5315824&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;speed&quot;:800,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;yes&quot;}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Introducci\u00f3\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03103a5 e-con-full e-flex e-con e-child\" data-id=\"03103a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-041d0ee e-con-full e-flex e-con e-child\" data-id=\"041d0ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-58eb69a e-con e-atomic-element e-div-block-base e-default-div e-58eb69a-385536a \" data-id=\"58eb69a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"58eb69a\" data-e-type=\"e-div-block\" data-id=\"58eb69a\">\n    \t\t<div class=\"elementor-element elementor-element-145f0b8 elementor-widget elementor-widget-n-accordion\" data-id=\"145f0b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2130\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2130\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Identidad visual <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2130\" class=\"elementor-element elementor-element-1d1f10d e-con-full e-flex e-con e-child\" data-id=\"1d1f10d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-0ce1dbe e-con-full e-flex e-con e-child\" data-id=\"0ce1dbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dab851a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"dab851a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t\t\t<h2 data-interaction-id=\"cf39290\" class=\"e-cf39290-f32ea3e e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"cf39290\">La marca global<\/h2>\n\t\t\t\t\t<p class=\"e-a0a9ac6-7fcffce e-paragraph-base e-default-p\" data-interaction-id=\"a0a9ac6\" data-e-type=\"widget\" data-id=\"a0a9ac6\">Por lo que respecta a los significados, nuestra marca se compone de dos elementos: Ara, que es una actitud, y Lleida, que nos vincula con nuestro origen y nuestro territorio. <br><br>Ara (\u201cahora\u201d) toca un turismo que mejore la vida de las personas. \u00bfC\u00f3mo?<br \/>Mediante el fomento del turismo que queremos.  <br><br>Ara Lleida es la marca paraguas que representa y engloba a todas las comarcas del Pirineo y las Tierras de Lleida.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-36148da elementor-widget elementor-widget-button\" data-id=\"36148da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/aralleida.cat\/identitat-visual-corporativa\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visita el manual de marca completo.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b95b7ab e-con-full e-flex e-con e-child\" data-id=\"b95b7ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d413a7 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4d413a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"648\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/aralleida_logotip_color.png\" class=\"attachment-full size-full wp-image-2154\" alt=\"\" srcset=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/aralleida_logotip_color.png 744w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/06\/aralleida_logotip_color-300x261.png 300w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32c3653 e-con-full e-flex e-con e-child\" data-id=\"32c3653\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bdf1483 e-con-full e-flex e-con e-child\" data-id=\"bdf1483\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e78f5d4 e-con e-atomic-element e-div-block-base e-default-div e-e78f5d4-9648367 \" data-id=\"e78f5d4\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"e78f5d4\" data-e-type=\"e-div-block\" data-id=\"e78f5d4\">\n    \t\t<div class=\"elementor-element elementor-element-c5eef32 elementor-widget elementor-widget-n-accordion\" data-id=\"c5eef32\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2070\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2070\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Identidad visual <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2070\" class=\"elementor-element elementor-element-57df60f e-con-full e-flex e-con e-child\" data-id=\"57df60f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-65da219 e-con-full e-flex e-con e-child\" data-id=\"65da219\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5652ee9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5652ee9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t\t\t<h2 data-interaction-id=\"cc87074\" class=\"e-cc87074-69668f0 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"cc87074\">Marcas territoriales<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e91b37 elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5e91b37\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Como hemos visto, la marca tiene la voluntad de trabajar por un turismo sostenible, un turismo que trabaje para cuidar el medioambiente, a las personas y la econom\u00eda del Pirineo y de las Tierras de Lleida.<\/p><p>Por coherencia con el territorio, hacemos esta evoluci\u00f3n incorporando dos marcas territoriales: Ara Pirineu Lleida y Ara Terres Lleida.<\/p><p>En el despliegue de las marcas territoriales no debemos perder la ra\u00edz diferencial: Ara (es donde est\u00e1n todos los significados).<\/p><p>Las marcas territoriales \u2014Terres Lleida y Pirineus Lleida\u2014 pueden utilizarse cuando se trate de productos espec\u00edficos de cada territorio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-880f130 e-n-tabs-none elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-n-tabs\" data-id=\"880f130\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"142668080\" aria-label=\"Pesta\u00f1as. Abre elementos con Intro o Espacio, ci\u00e9rralos con Escape y navega con las fechas.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1426680801\" data-tab-title-id=\"e-n-tab-title-1426680801\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1426680801\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t1\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1426680802\" data-tab-title-id=\"e-n-tab-title-1426680802\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1426680802\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t2\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1426680801\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1426680801\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-3f78727 e-con-full e-flex e-con e-child\" data-id=\"3f78727\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b5e4d elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d2b5e4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Como hemos visto, la marca tiene la voluntad de trabajar por un turismo sostenible, un turismo que trabaje para cuidar el medioambiente, a las personas y la econom\u00eda del Pirineo y de las Tierras de Lleida.<\/p><p>Por coherencia con el territorio, hacemos esta evoluci\u00f3n incorporando dos marcas territoriales: Ara Pirineu Lleida y Ara Terres Lleida.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1426680802\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1426680802\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-44a0cd5 e-con-full e-flex e-con e-child\" data-id=\"44a0cd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5cca7 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6a5cca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En el despliegue de las marcas territoriales no debemos perder la ra\u00edz diferencial: Ara (es donde est\u00e1n todos los significados).<br><br>Las marcas territoriales \u2014Terres Lleida y Pirineus Lleida\u2014 pueden utilizarse cuando se trate de productos espec\u00edficos de cada territorio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cfaedc elementor-widget elementor-widget-button\" data-id=\"6cfaedc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/aralleida.cat\/identitat-visual-corporativa\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visita el manual de marca completo.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49181b8 e-con-full e-flex e-con e-child\" data-id=\"49181b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e87511f animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e87511f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"657\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/ara_pirineu_lleida_logotip.png\" class=\"attachment-full size-full wp-image-2182\" alt=\"\" srcset=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/ara_pirineu_lleida_logotip.png 724w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/ara_pirineu_lleida_logotip-300x272.png 300w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a10e275 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a10e275\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"643\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/ara_terres_lleida_logotip.png\" class=\"attachment-full size-full wp-image-2183\" alt=\"\" srcset=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/ara_terres_lleida_logotip.png 724w, https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/ara_terres_lleida_logotip-300x266.png 300w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5ecca1 elementor-widget elementor-widget-image\" data-id=\"b5ecca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"90\" height=\"150\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/arrow-down.gif\" class=\"attachment-full size-full wp-image-2160\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Siguiente\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-b0fdac7 e-con e-atomic-element e-flexbox-base e-default-div e-b0fdac7-c8905da \" data-id=\"b0fdac7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b0fdac7\" id=\"14\" data-e-type=\"e-flexbox\" data-id=\"b0fdac7\">\n    \t\t<div class=\"elementor-element elementor-element-e836c08 elementor-widget__width-inherit elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"e836c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;7bcf6a2&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;18f3f98&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;012b761&quot;}],&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;speed&quot;:800,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;yes&quot;}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Introducci\u00f3\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbdde53 e-con-full e-flex e-con e-child\" data-id=\"cbdde53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f6c2e4a e-con-full e-flex e-con e-child\" data-id=\"f6c2e4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-e644a06 e-con e-atomic-element e-div-block-base e-default-div e-e644a06-fad734a \" data-id=\"e644a06\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"e644a06\" data-e-type=\"e-div-block\" data-id=\"e644a06\">\n    \t\t<div class=\"elementor-element elementor-element-83711f2 elementor-widget elementor-widget-n-accordion\" data-id=\"83711f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1370\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1370\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Lenguaje Visual <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1370\" class=\"elementor-element elementor-element-ea10a36 e-con-full e-flex e-con e-child\" data-id=\"ea10a36\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c78ceaa elementor-absolute elementor-invisible elementor-widget elementor-widget-background_music\" data-id=\"c78ceaa\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"esqui\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"background_music.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bme-audio-widget remember-position\">  <button class=\"bme-play-pause-btn\">    <svg class=\"bme-play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">      <path d=\"M8 5v14l11-7L8 5z\" fill=\"currentColor\"\/>    <\/svg>    <svg class=\"bme-pause-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display:none;\">      <path d=\"M6 19h4V5H6v14zm8-14v14h4V5h-4z\" fill=\"currentColor\"\/>    <\/svg>  <\/button><\/div><audio id=\"bme-bg-music\" loop class=\"bme-audio-element\">  <source src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/10\/esqui-neu.wav\" type=\"audio\/mp3\">  Your browser does not support HTML5 audio.<\/audio>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c85c8dc elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"c85c8dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Javier Alonso\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1494d6a e-con-full e-flex e-con e-parent\" data-id=\"1494d6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e0b168 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6e0b168\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t\t\t<h2 data-interaction-id=\"7c929da\" class=\"e-7c929da-7e1efa4 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"7c929da\">Lenguaje Visual<\/h2>\n\t\t\t\t\t<p class=\"e-25ea25c-2aa8d41 e-paragraph-base e-default-p\" data-interaction-id=\"25ea25c\" data-e-type=\"widget\" data-id=\"25ea25c\">Es el conjunto de elementos gr\u00e1ficos y est\u00e9ticos que comunican la identidad de la marca sin palabras. Define c\u00f3mo se ve la marca en todos los puntos de contacto, asegurando su coherencia, reconocimiento y emoci\u00f3n. <\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc65326 e-con-full e-flex e-con e-child\" data-id=\"bc65326\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8cf80c e-con-full e-flex e-con e-child\" data-id=\"b8cf80c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ccf0982 e-con-full e-flex e-con e-child\" data-id=\"ccf0982\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-80fcfdb e-con e-atomic-element e-div-block-base e-default-div e-80fcfdb-6793668 \" data-id=\"80fcfdb\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"80fcfdb\" data-e-type=\"e-div-block\" data-id=\"80fcfdb\">\n    \t\t<div class=\"elementor-element elementor-element-51c1b32 elementor-widget elementor-widget-n-accordion\" data-id=\"51c1b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8570\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8570\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Lenguaje Visual <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8570\" class=\"elementor-element elementor-element-bcf3287 e-con-full e-flex e-con e-child\" data-id=\"bcf3287\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34addac elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"34addac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Ramon Gabriel DeFoto, Iolanda Seb\u00e9, Sergi Prieto, Oriol Clavera\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c6cf4a e-con-full e-flex e-con e-parent\" data-id=\"0c6cf4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c6f966c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c6f966c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t<div class=\"elementor-element elementor-element-7621cdb e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"7621cdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"1ee742a\" class=\"e-1ee742a-ec52fa9 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"1ee742a\">Paleta de colores<\/h2>\n\t\t\t\t\t<p class=\"e-14a44bc-31784d9 e-paragraph-base e-default-p\" data-interaction-id=\"14a44bc\" data-e-type=\"widget\" data-id=\"14a44bc\">Tonos naturales (verdes, ocres, tierras, azules suaves y blancos brillantes de la nieve), siguiendo el logotipo de Ara Lleida.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"6b5c7d1\" class=\"e-6b5c7d1-225f315 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"6b5c7d1\">Texturas<\/h2>\n\t\t\t\t\t<p class=\"e-3b1e000-8d38a84 e-paragraph-base e-default-p\" data-interaction-id=\"3b1e000\" data-e-type=\"widget\" data-id=\"3b1e000\">Org\u00e1nicas, vinculadas a la piedra, la madera, el agua o la tierra.<\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"eb1eeec\" class=\"e-eb1eeec-9386d34 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"eb1eeec\">Tipograf\u00eda<\/h2>\n\t\t\t\t\t<p class=\"e-d6d902a-69f5e5f e-paragraph-base e-default-p\" data-interaction-id=\"d6d902a\" data-e-type=\"widget\" data-id=\"d6d902a\">Limpia, legible, sin rigidez; refleja proximidad y claridad, como esta que est\u00e1is leyendo.<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-992ebc4 e-con-full e-flex e-con e-child\" data-id=\"992ebc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf3f2c3 e-n-tabs-none elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-n-tabs\" data-id=\"bf3f2c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"200536771\" aria-label=\"Pesta\u00f1as. Abre elementos con Intro o Espacio, ci\u00e9rralos con Escape y navega con las fechas.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2005367711\" data-tab-title-id=\"e-n-tab-title-2005367711\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2005367711\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t1\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2005367712\" data-tab-title-id=\"e-n-tab-title-2005367712\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2005367712\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t2\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2005367713\" data-tab-title-id=\"e-n-tab-title-2005367713\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2005367713\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t3\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2005367711\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2005367711\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-82a2557 e-con-full e-flex e-con e-child\" data-id=\"82a2557\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"e11e47f\" class=\"e-e11e47f-674cc85 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"e11e47f\">Paleta de colores<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e77ccd elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9e77ccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tonos naturales (verdes, ocres, tierras, azules suaves y blancos brillantes de la nieve), siguiendo el logotipo de Ara Lleida.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2005367712\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2005367712\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-bcdf079 e-con-full e-flex e-con e-child\" data-id=\"bcdf079\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"90a3de6\" class=\"e-90a3de6-998ef88 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"90a3de6\">Texturas<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6eff5d elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e6eff5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Org\u00e1nicas, vinculadas a la piedra, la madera, el agua o la tierra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2005367713\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2005367713\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-bbe3570 e-con-full e-flex e-con e-child\" data-id=\"bbe3570\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"542f6ee\" class=\"e-542f6ee-44cb661 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"542f6ee\">Tipograf\u00eda<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca6fa1 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"dca6fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Limpia, legible, sin rigidez; refleja proximidad y claridad, como esta que est\u00e1is leyendo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab715f9 e-con-full e-flex e-con e-child\" data-id=\"ab715f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1344868 elementor-invisible elementor-widget elementor-widget-gallery\" data-id=\"1344868\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;columns_mobile&quot;:2,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/camp_lleida.png\" data-width=\"772\" data-height=\"696\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/riu_lleida.png\" data-width=\"516\" data-height=\"460\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/13.1.3.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/13.1.4.jpg\" data-width=\"1400\" data-height=\"1050\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74dbbb1 e-con-full e-flex e-con e-child\" data-id=\"74dbbb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b1e6991 e-con-full e-flex e-con e-child\" data-id=\"b1e6991\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b960fd0 e-con e-atomic-element e-div-block-base e-default-div e-b960fd0-a8fe771 \" data-id=\"b960fd0\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"b960fd0\" data-e-type=\"e-div-block\" data-id=\"b960fd0\">\n    \t\t<div class=\"elementor-element elementor-element-c4b69d8 elementor-widget elementor-widget-n-accordion\" data-id=\"c4b69d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2060\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2060\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Lenguaje Visual <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2060\" class=\"elementor-element elementor-element-d9de651 e-con-full e-flex e-con e-child\" data-id=\"d9de651\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07148ce elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"07148ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-camera\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 144v288c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V144c0-26.5 21.5-48 48-48h88l12.3-32.9c7-18.7 24.9-31.1 44.9-31.1h125.5c20 0 37.9 12.4 44.9 31.1L376 96h88c26.5 0 48 21.5 48 48zM376 288c0-66.2-53.8-120-120-120s-120 53.8-120 120 53.8 120 120 120 120-53.8 120-120zm-32 0c0 48.5-39.5 88-88 88s-88-39.5-88-88 39.5-88 88-88 88 39.5 88 88z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFoto \u00a9 Iolanda Seb\u00e9, Oriol Clavera\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b17e20 e-con-full e-flex e-con e-parent\" data-id=\"3b17e20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-04cbbe8 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"04cbbe8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600}\">\n\t\t\t\t\t<h2 data-interaction-id=\"6f7cd4b\" class=\"e-6f7cd4b-a862ec0 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"6f7cd4b\">Composici\u00f3n<\/h2>\n\t\t\t\t\t<p class=\"e-ba1ce09-8d0c0d3 e-paragraph-base e-default-p\" data-interaction-id=\"ba1ce09\" data-e-type=\"widget\" data-id=\"ba1ce09\">Espacios amplios, sensaci\u00f3n de calma, armon\u00eda y gozo. Primeros planos \u2014para conceptualizar la autenticidad\u2014 de sitios que forman parte del paisaje y del entorno. <\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"a4d5c9c\" class=\"e-a4d5c9c-e029688 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"a4d5c9c\">Fotografia<\/h2>\n\t\t\t\t\t<p class=\"e-c0e54a6-f91ea77 e-paragraph-base e-default-p\" data-interaction-id=\"c0e54a6\" data-e-type=\"widget\" data-id=\"c0e54a6\">Luz c\u00e1lida, escenas cotidianas aut\u00e9nticas, equilibrio entre personas y paisaje. Primeros planos m\u00e1s impactantes. Estilo de vida. Equilibrio entre los paisajes y las experiencias de las personas. Peque\u00f1os rincones. Productores locales.     <\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18274c0 e-con-full e-flex e-con e-child\" data-id=\"18274c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-492f4a0 e-con-full e-flex e-con e-child\" data-id=\"492f4a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6dfae2 e-con-full e-flex e-con e-child\" data-id=\"c6dfae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9908c11 e-con-full e-flex e-con e-child\" data-id=\"9908c11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c2d18 elementor-invisible elementor-widget elementor-widget-gallery\" data-id=\"e8c2d18\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/torro-detall.jpg\" data-width=\"1172\" data-height=\"854\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e411c7 e-con-full e-flex e-con e-child\" data-id=\"3e411c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29b107b elementor-invisible elementor-widget elementor-widget-gallery\" data-id=\"29b107b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/pera-lleida.jpg\" data-width=\"1374\" data-height=\"1368\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-7621ac3 elementor-widget elementor-widget-image\" data-id=\"7621ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"90\" height=\"150\" src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/07\/arrow-down.gif\" class=\"attachment-full size-full wp-image-2160\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Siguiente\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-67476ad e-con-full e-flex e-con e-parent\" data-id=\"67476ad\" data-element_type=\"container\" data-e-type=\"container\" id=\"15\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/brandbook.aralleida.cat\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/aralleida_agraiments.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-0d6b4bc e-con e-atomic-element e-div-block-base e-default-div e-0d6b4bc-d2bd2a1 \" data-id=\"0d6b4bc\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"0d6b4bc\" data-e-type=\"e-div-block\" data-id=\"0d6b4bc\">\n    \t\t<div class=\"elementor-element elementor-element-7c30aa0 elementor-widget elementor-widget-n-accordion\" data-id=\"7c30aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1300\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1300\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Agradecimientos <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1300\" class=\"elementor-element elementor-element-ce99d13 e-con-full e-flex e-con e-child\" data-id=\"ce99d13\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465b7de elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"465b7de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-video\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tV\u00eddeo \u00a9 Felipe Valladares\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-9cabd3a e-con-full e-flex e-con e-child\" data-id=\"9cabd3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-28df3cc e-con e-atomic-element e-flexbox-base e-default-div e-28df3cc-56f5267 \" data-id=\"28df3cc\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"28df3cc\" data-e-type=\"e-flexbox\" data-id=\"28df3cc\">\n    \t\t<div class=\"elementor-element elementor-element-bd02e5b elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"bd02e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Este libro quiere ser tambi\u00e9n un agradecimiento a las personas que dan vida a nuestro territorio.<\/p><p>Al sector tur\u00edstico y a los residentes, por su calidez, por su acogida sincera, y por hacer sentir como en casa a todos los que nos visitan para descubrir nuestra tierra y nuestra forma de vivir.<\/p><p>Es tambi\u00e9n un reconocimiento a todas las personas que, con dedicaci\u00f3n y compromiso, han hecho crecer esta marca a lo largo del tiempo. Y, sobre todo, es una mirada hacia el futuro, un llamamiento a hacerla m\u00e1s fuerte, con pasi\u00f3n, imaginaci\u00f3n y perseverancia. <\/p><p>Con este documento, el Patronato de Turismo inspira a seguir construyendo, entre todos, una marca que ama su territorio, que cuida a su gente y que entiende el turismo como una herramienta para garantizar oportunidades y futuro.<\/p><p>Porque, en el fondo, todos compartimos un mismo anhelo:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f52952 e-n-tabs-none elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-n-tabs\" data-id=\"2f52952\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"49621330\" aria-label=\"Pesta\u00f1as. Abre elementos con Intro o Espacio, ci\u00e9rralos con Escape y navega con las fechas.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-496213301\" data-tab-title-id=\"e-n-tab-title-496213301\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-496213301\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t1\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-496213302\" data-tab-title-id=\"e-n-tab-title-496213302\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-496213302\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t2\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-496213301\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-496213301\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-6b718a4 e-con-full e-flex e-con e-child\" data-id=\"6b718a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa2b85 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"eaa2b85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hacer de Lleida el mejor sitio para vivir ahora y en el futuro.<\/p><p>Al sector tur\u00edstico y a los residentes, por su calidez, por su acogida sincera, y por hacer sentir como en casa a todos los que nos visitan para descubrir nuestra tierra y nuestra forma de vivir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-496213302\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-496213302\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-5e77343 e-con-full e-flex e-con e-child\" data-id=\"5e77343\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dcc5de elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3dcc5de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Con este documento, el Patronato de Turismo inspira a seguir construyendo, entre todos, una marca que ama su territorio, que cuida a su gente y que entiende el turismo como una herramienta para garantizar oportunidades y futuro.<\/p><p>Porque, en el fondo, todos compartimos un mismo anhelo:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"ee25508\" class=\"e-ee25508-6e9e6f4 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"ee25508\">Hacer de Lleida el mejor sitio para vivir ahora y en el futuro.<\/h2>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-038e7ba e-con e-atomic-element e-flexbox-base e-default-div e-038e7ba-3a51ced \" data-id=\"038e7ba\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"038e7ba\" data-e-type=\"e-flexbox\" data-id=\"038e7ba\">\n    \n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fb04df e-con-full e-flex e-con e-parent\" data-id=\"6fb04df\" data-element_type=\"container\" data-e-type=\"container\" id=\"16\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/brandbook.aralleida.cat\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/ma-arbre-lleida.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-fcbd239 e-con e-atomic-element e-div-block-base e-default-div e-fcbd239-509d615 \" data-id=\"fcbd239\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"fcbd239\" data-e-type=\"e-div-block\" data-id=\"fcbd239\">\n    \t\t<div class=\"elementor-element elementor-element-20cb62e elementor-flip-box--effect-fade elementor-widget__width-initial elementor-absolute e-transform elementor-widget elementor-widget-flip-box\" data-id=\"20cb62e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-10,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:660,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-stacked elementor-shape-circle\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-video\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tV\u00eddeo \u00a9 Felipe Valladares\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc4e7cc elementor-absolute elementor-invisible elementor-widget elementor-widget-background_music\" data-id=\"cc4e7cc\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"gracies\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"background_music.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"bme-audio-widget remember-position\">  <button class=\"bme-play-pause-btn\">    <svg class=\"bme-play-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">      <path d=\"M8 5v14l11-7L8 5z\" fill=\"currentColor\"\/>    <\/svg>    <svg class=\"bme-pause-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display:none;\">      <path d=\"M6 19h4V5H6v14zm8-14v14h4V5h-4z\" fill=\"currentColor\"\/>    <\/svg>  <\/button><\/div><audio id=\"bme-bg-music\" loop class=\"bme-audio-element\">  <source src=\"https:\/\/brandbook.aralleida.cat\/wp-content\/uploads\/2026\/10\/respiracio-profunda.wav\" type=\"audio\/mp3\">  Your browser does not support HTML5 audio.<\/audio>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-b017773 e-con-full e-flex e-con e-child\" data-id=\"b017773\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e49e6b4 e-con-full e-flex e-con e-child\" 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class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visita aralleida.cat<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Foto \u00a9 Sergi Prieto Libro de marca brandbook V\u00eddeo \u00a9 Felipe Valladares Your browser does not support HTML5 audio. Bienvenidos 1 2 En las siguientes p\u00e1ginas presentamos el libro de la marca Ara Lleida, que es mucho m\u00e1s que un documento. Es el lugar donde una marca, Ara Lleida, toma conciencia de s\u00ed misma y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2197","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brandbook.aralleida.cat\/es\/wp-json\/wp\/v2\/pages\/2197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandbook.aralleida.cat\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandbook.aralleida.cat\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandbook.aralleida.cat\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbook.aralleida.cat\/es\/wp-json\/wp\/v2\/comments?post=2197"}],"version-history":[{"count":1,"href":"https:\/\/brandbook.aralleida.cat\/es\/wp-json\/wp\/v2\/pages\/2197\/revisions"}],"predecessor-version":[{"id":2213,"href":"https:\/\/brandbook.aralleida.cat\/es\/wp-json\/wp\/v2\/pages\/2197\/revisions\/2213"}],"wp:attachment":[{"href":"https:\/\/brandbook.aralleida.cat\/es\/wp-json\/wp\/v2\/media?parent=2197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}